Technology

E-commerce is the fastest growing segment of retail. Whether you are starting an online store, scaling, or looking to migrate, choosing the right platform is crucial to the success of your business. Two of the most popular solutions for enterprise e-commerce are Shopify Plus and Adobe Commerce Magento. In this article, we will compare Shopify Plus and Magento. It is important to take the time to do your research because you want to pick the platform that is best for your needs.

## Platform Overview
Both Shopify Plus and Adobe Commerce Magento are among the best choices for growing and enterprise businesses.They are feature rich and power some of the largest brands in commerce. Should you choose Magento or Shopify?

Shopify Plus is a user-friendly Software as a Service (SaaS) product that offers a comprehensive suite of tools to help you build, grow and expand your online business. Shopify Plus is a hosted platform that uses Ruby on Rails (Liquid), and features regular, automatic updating with customizable themes and integrated API’s. Offering enterprise level B2C and B2B capabilities, Shopify Plus caters to high-growth, high-value merchants seeking a long-term e-commerce solution. Many notable brands such as Allbirds, Heinz and Gymshark use Shopify Plus.

Magento 2 is an open-source e-commerce solution owned by Adobe. You can select between two versions: Adobe Commerce, which is an on-premise option, and Adobe Commerce Cloud, a hosted platform version. Magento is a platform-based service (PaaS) and uses PHP on the Zend Framework. Magento has great flexibility and is highly customizable while maintaining the core code. Because it is open source, Magento requires frequent updating, and is more complex than Shopify Plus to use. Companies that use Magento include Colgate, Nespresso and Ford. 


![2.03-1920x1500-DigiFist-BV-ZX-106623.png](https://cmsad.digifist.com/uploads/2_03_1920x1500_Digi_Fist_BV_ZX_106623_33c782ac23.png)

## Comparing Shopify Plus and Magento
We will look at the major differences between Magento and Shopify to help you decide what is the best investment for your business. Both Magento and Shopify have their pros and cons, however data shows that Shopify is the more popular choice with merchants. According to 2022 research provided by SimilarTech, when comparing Shopify vs Magento, Shopify has 543,364 live websites, while Magento has 93,278. What makes Shopify the preferred choice? 

### 1. Ease of Use
Shopify Plus is much easier to use than Magento, which is appealing for merchants who want to focus on their business, and not on development. Shopify Plus gives you access to a variety of beautiful, responsive themes that are customizable so you can build the online store of your dreams without needing to have a deep understanding of code. The admin panel is user-friendly, allowing you to easily add updates to your store, like new products, or train an employee to do it. 

With Magento commerce, the learning curve is steep. It’s open source, so it’s a much more complicated platform than Shopify to use. You will most likely need an experienced 
Magento developer to custom build your store and be retained to perform necessary, regular updates post-launch. Because of this, it may be difficult to build the store you envision on Magento, and you will not be able to easily perform updates as your store grows.

### 2. Security Updates and Patches
When it comes to comparing security updates and patches for Shopify Plus vs Magento, Shopify Plus comes out on top again. As mentioned earlier, Shopify Plus is a SaaS solution, while Adobe Commerce is open-source. 
Shopify will automatically push security updates to their system. This is great for both merchants and customers because you can rest assured that your site will stay secure. Further, because these updates happen automatically, there is no risk of your site suddenly going down because you missed scheduled maintenance.

Magento 2 is open-source: this is exciting from a tech perspective because it means it is a robust platform that is continuously being upgraded. However, this benefit may also be a detriment if you are a merchant because it affects reliability and is costly to maintain. For high-volume merchants, maintenance on Magento can often be a daily task. Constant security patches, complex hosting, high developer costs and lead times are some of the major drawbacks. Updates can happen suddenly: your site might crash during a peak sales time, or customizations you’ve painstakingly built might break during an upgrade. In short, be prepared to spend a lot more time and effort maintaining your site if you choose Magento over Shopify Plus. 

### 3. Adding new functionality
When adding new functionality, most merchants are looking for great useability that is simple to install. With Shopify Plus, integrations and new functionality use available API’s, meaning non-technical users are able to install them. Shopify apps are known for being high-quality and thoroughly tested.

Magento enterprise does have more extensions than Shopify Plus, but the process to install them is much more involved and labour intensive. Similar to performing site upgrades, when adding new functionality you will most likely need to bring in a magento developer, have them install the new functionality locally, push to staging, test, then deploy, costing you time and money.

### 4. Themes
Themes are important because they form the look and feel of your store. Shopify has over 100 themes.They feature different styles and layouts and can be customized for various use cases without going into the code, making them very user-friendly. Shopify themes look great on desktop and mobile which is important because research shows that 80% of smartphone users have made an e-commerce purchase in the last 6 months. While a few themes are free to use, a downside with Shopify is that you will need to pay for most themes. They range in price from $140 - $350 USD.

Magento also has an excellent range of themes to choose from. Out-of-the-box themes that don’t require customization cost $100 USD on average. If you’re looking for a custom theme, be ready to open your wallet: Custom themes run from $600 - $45000 USD.
 
### 5. Marketing
You’ve built a great e-commerce store, now you need customers to find it. Effective marketing is essential to the success of your business and growth of your brand. Shopify understands this and offers a suite of marketing options that far outshine Adobe Magento, once again leading the pack as the more thorough e-commerce solution.

Some of the marketing options available to you as a Shopify merchant include being able to sell directly on social sites like Instagram and Facebook, multilingual marketing to sell in a variety of languages, and [Customer Engagement Tools](https://www.shopify.com/editions/summer2022#customer-engagement-tools). And best of all, these marketing tools offer easy installation with app installs. The Shopify app store is always up to date and is very secure compared to Magento.
 
Magento does offer marketing tools but they are less sophisticated and not as easy to use. Most options can be found on Marketplace, and you will most likely need a back-end developer familiar with Magento to integrate them. 
 
### 6. Technical Debt
Technical debt is defined as the implied cost of rework by choosing a limited solution, instead of choosing a better option that might initially take longer but save time and money in the long run. Because of the need to continuously update Magento, when comparing Shopify vs Magento, there is a deeper technical debt associated with Magento.
 
The rapid iteration of Magento 2’s open source code means constant updates, most of which you will require a developer to do. These updates, if not addressed in a timely manner, run the risk of crashing your online store, affecting sales and disrupting your customer journey. You don’t have this technical debt with Shopify Plus: it is simpler, easier to use, and updates automatically, so you can expect less hiccups post-launch.
 
### 7. Pricing
When comparing Shopify vs Magento 2, the direct software costs can be similar, especially if you factor in payment processing fees. Both platforms have a base transaction fee, billed monthly or yearly, and a licensing fee which is determined by transaction volume.

The Shopify Plus pricing structure is straightforward: Shopify Plus starts at $2000 USD a month, and charges a third-party transaction fee. For example, if you use PayPal, you will pay 0.15% per transaction. You can use Shopify Payments for free. Shopify Plus is a hosted platform, so all hosting payments are covered by your subscription fee. [Contact us](https://www.digifist.com/en/help-center/contact-us) to learn more about Shopify Plus pricing.

By contrast, prices for Adobe Magento Commerce start at $22 000 USD a year, and $40 000 USD a year for the cloud-based edition. Like Shopify Plus, Magento commerce calculates the final sale price based on average sale volume for your business. While initial software costs may be similar, as talked about above, there is more technical debt associated with Magento which makes it the more pricier option long-term. These costs include hosting if you choose Magento Commerce, initial development, design and deployment of your site, as well as the reliance on a Magento developer to perform regular, ongoing maintenance and security updates.

![2.02-1920x1500-DigiFist-BV-JG-121020.jpg](https://cmsad.digifist.com/uploads/2_02_1920x1500_Digi_Fist_BV_JG_121020_21daa8fc14.jpg)

## Looking to migrate to Shopify Plus?
Merchants are transferring their e-commerce stores from Magento to Shopify. It’s the better overall solution for business owners who are looking for a simple, easy to use platform that minimizes ongoing maintenance costs, and offers all of the key functionality you would expect in an enterprise solution including B2B, B2C, and international selling.

If you’re thinking about transferring your business to Shopify Plus, [work with a trusted partner](https://www.digifist.com/en/help-center/contact-us) to help plan the scope and timeline of your migration. Consider how you can improve your existing e-commerce store by exploring the features that come with Shopify Plus. Shopify offers a 14-day free trial to help introduce you to the platform. Why not try it out now to see what Shopify has to offer. [Contact us](https://www.digifist.com/en/help-center/contact-us) to learn more. We’d be happy to assist you.


Shopify vs Magento: Full Comparison

Great news! If you're a merchant using Shopify, you can now take advantage of Google Analytics 4 (GA4) on your Shopify website. The installation process is quick and easy, and we're here to guide you through it with 3 simple steps.

To get started, you'll need a Google Analytics 4 property. From here, you can set up GA4 on your Shopify store with the Google Sales Channel app.

### Step 1: Create a Google account and a Google Analytics account
To use Google Analytics 4 you'll need a Google account. If you already use other Google products like Gmail or Ads, you can use the same account for Google Analytics.

If you don't have a Google account go to [google.com](https://www.google.com/), click sign-in and follow the prompts. You won’t need to use this Gmail account for anything other than signing in and out of Google Analytics.

Once you've registered a Google account create a Google Analytics 4 account. Now you’re ready to move to Step 2: Create a Google Analytics 4 property.

### Step 2: Create a Google Analytics 4 property
To enable Google Analytics 4, create a [Google Analytics 4 property](https://support.google.com/analytics/answer/9304153) to add to your Shopify store. After you create your property, you need to create a [web data stream](https://support.google.com/analytics/answer/9304153).

### Step 3: Add the Google Channel app and complete the connection
If you don't already have Google Channel installed you will be prompted to install it during the setup process for your GA4 tags. You don't have to connect to the Google Merchant Center to complete your GA4 tags setup process.

Steps:
1. From your Shopify admin, got to **Sales Channels** > Search for **Google channel**. 
2. In the **Shopify App Store**, navigate to **Google channel** and **Add app**.
3. Complete installation by clicking **Add sales channel**.
4. Click **Connect your Google account**.
5. **Accept** all the access Google channel needs.
6. Click on **Get started**.
7. Click **Connect your Google Analytics 4 property** and select the property you created on **Step 2**.
8. After selecting your property, click on **Connect**.

Certain e-commerce events are tracked automatically after you set up Google Analytics 4 tags. To learn more about event tracking in Google Analytics 4, refer to [Setting up Google Analytics events](https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/tracking-ecommerce-events-using-analytics).

**Note**: It is helpful to keep tracking data from Universal Analytics until it gets removed from this section on July 1, 2023.


How to Set Up Google Analytics 4 on Your Shopify Store: A Step-by-Step Guide

Shopify and YouTube announced a collaboration in July 2022, allowing eligible merchants to sell their products directly on YouTube. Shopify YouTube combines the strength of Shopify as the best e-commerce solution, with the popularity of YouTube as a video streaming platform so viewers can shop while they watch.

Connecting your Shopify or Shopify Plus store to YouTube is a powerful way to boost your sales and promote your brand. YouTube is the second most visited website in the world, with 2.6 billion users. 42.9% of the online global population visits YouTube every month and 68% of YouTube users watch videos to help them make a purchase decision. Given these jaw-dropping stats, chances are that your customers are probably browsing YouTube, and you are missing a huge opportunity if you aren’t there with them selling your products. 

<iframe width="933" height="525" src="https://www.youtube.com/embed/Z-fbruBE2pE" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

## Shopify YouTube Features 

Conversion rates through YouTube shopping are 10x higher than conventional e-commerce. Shopify has built a number of features into Shopify YouTube to position merchants for success. These include:

**1. Increased visibility**: Shopify YouTube offers multiple options to feature your products on YouTube shopping, including in end-screens, directly underneath your content and other places across the platform. This increased visibility can help amplify sales and expand brand recognition.

**2. Sync products to YouTube instantly**: The catalogue on your Shopify store automatically syncs to YouTube, ensuring product names, images, pricing and inventory details are always up-to-date. This means if something is out of stock on your Shopify store it’s automatically updated on YouTube, and you won’t disappoint customers with an out of stock message. 

**3. Live Shopping**: Integrating your Shopify or Shopify Plus store with YouTube opens up access to additional features like YouTube Live Shopping. According to YouTube data, channels that feature a weekly livestream increase their subscribers by up to 40%, with viewers spending 70% more time watching their live content.

**4. Onsite Checkout:** This is an exciting feature designed to create higher conversion rates by minimizing clicks and maximizing user experience. Onsite checkout lets you tag or pin products during a Shopify live stream for an interactive, watch-to-shop experience. The audience can check out while your stream continues picture-in-picture, without having to click through to your Shopify store. Onsite checkout is currently only available for creators and viewers in the USA, with plans to extend the feature to additional countries. 

**5. Manage your sales in Shopify** - When you integrate Shopify and YouTube, YouTube sales and performance will display in your Shopify admin alongside all of your other store data. This gives you one-stop tracking to easily review and compare analytics, customer behaviour and trends from all of your sales points in one accessible, organized place.

### Shopify YouTube Eligibility

To connect your Shopify or Shopify Plus store for YouTube shopping, you must have a YouTube channel that meets the following criteria:
A monetized channel with at least 1000 subscribers and 4000 watch hours
Reside in a country where theYouTube Partner Program is available
Content can not be marked “Made for Kids”

### What is a live shopping video?

A live shopping video is an online livestream where merchants can sell their products to viewers in real-time. Also known as live commerce, creators combine entertaining content with product integration, and viewers can connect, interact and chat with the creator directly. This has enormous potential to help increase conversion and build brand trust. 

Live shopping is incredibly popular in China where it has transformed retail. In 2020, 66% of consumers reported that they had purchased goods via live shopping in the last year. Live shopping sales in China are expected to hit $423 billion by the end of 2022. Live shopping is not yet as popular in Europe and North America, but it is gaining steam. It’s estimated that by 2026 live shopping could account for 20% of all e-commerce sales globally.

## YouTube Live Shopping

YouTube’s live stream feature is called YouTube Live. Shopify live shopping merchants can stream on YouTube using webcam, mobile or encoder streaming. There is a chat function that creators can enable or disable during their livestream, as well as live chat moderation tools to prevent harassment and create a safe space for creators and viewers. These tools include the ability to assign moderators, create a blocked words list, flag inappropriate chats for review, and activate slow mode. 

Live streaming on YouTube is free. To sell with Shopify, you will need a Shopify store and a YouTube channel that meets the requirements listed above in the “Eligibility” section.

Viewers can browse YouTube Live to find live streams they are interested in viewing. Popular content categories include beauty, fashion, gaming, music and learning. You can subscribe to livestream channels to be notified of upcoming live broadcasts, events and premieres. 

### Best practices for creating YouTube live shopping content

It is important to learn how to use YouTube live stream shopping to maximize viewer engagement. The best Shopify livestreams connect with their audience and feature interactive elements like quizzes and giveaways. Quality matters! Pay attention to your set, lighting, camera and script. A high production value will reflect positively on your brand, products, and you as a merchant.

Follow these additional tips to create YouTube live shopping streams that build your audience and positively promote your products:

**1. Be Personable and Approachable:** Building a relationship with your viewers is one of the most important things you can do to grow your channel and create repeat customers. Focus on storytelling rather than hard selling your products. Create content that is inspiring, entertaining, educational and interesting, that you would want to watch. Think about how you can incorporate your products, almost as if they are a recurring character in your story. From here, sales will follow naturally.

**2. Call to Action:** Perfect your call to action (CTA). During your Shopify livestream, let viewers know where to find your products and how to purchase them. CTA’s should be thoughtful, well-crafted and seamlessly integrated into your storytelling.

**3. Stream Length:** Wondering how long your YouTube livestream should be? The ideal stream is 20 to 40 minutes. If it’s too short, it will not feel substantial. Too long and it will feel overwhelming to viewers and you will lose engagement. A livestream on YouTube can be a maximum length of 12 hours.

**4. Expect viewers to join 5 to 10 minutes into the stream**, so use this time for introductions and light-talk, and start presenting your core content at the 7 to 10 minute mark. Be sure to promote your livestream prior to the event. YouTube will automatically archive the stream post-broadcast. 

**5. New Product Drops:** Research conducted by YouTube shopping indicates viewers are most excited to shop when there is a new product. Time-bound product releases, and limited runs are also popular because they create FOMO. Special offers and sales also engage viewers to buy.

**6. Popular Formats:** Some of the most popular YouTube livestream shopping formats are tutorials, demonstrations, and interviews with influencers. Behind-the-scenes livestreams are also popular because they are a great way to humanize a brand or product while making viewers feel like they are getting priority access to you. 

### How to connect your Shopify store to YouTube shopping - a step by step guide

Follow this guide to connect your Shopify or Shopify Plus store to YouTube. If you need help setting up your Shopify Plus store or integrating it with YouTube, reach out to DigiFist, a Shopify Plus agency.

**To connect Shopify to YouTube:**
1. Sign into YouTube Studio and on the left menu select “Monetization”
2. Click the “Shopping” tab. This channel will only be visible if your channel is eligible
3. Select “Connect store”
4. Click “Shopify”, then select “Continue” 
5. Click “Go to Shopify”. Shopify will open in a new tab. Make sure you are logged in to Shopify.
6. Select “Add App” to add the Google channel. At the top right click “Add sales channel”
7. Select “Connect Google account” and sign into the same Google account that manages your YouTube channel. Complete all store requirements on the next page. 
8. Connect your Shopify merchant account, or create a new one if you don’t have one. You will then be asked to enter your phone information and verify your identity via text message. This two-factor authentication is to ensure security. Agree to the Terms of Service, and select “Complete setup”.

From here, you can sync your products with YouTube. Under the next section, click ‘Get started’. Confirm your channel meets the Shopify YouTube eligibility requirements and click “Continue”. Select your YouTube channel from the drop down menu, agree to the Terms of Service, and click “Complete set up”. Congratulations, you are ready to sell on YouTube!

You can also change the retailer connected with your YouTube channel, connect multiple stores to your channel, and disconnect your Shopify or Shopify Plus store from YouTube.

Shopify YouTube integration is an exciting, new way for Shopify and Shopify Plus merchants to sell products and promote their brand. YouTube is the second most visited website in the world, and live shopping is rapidly growing in popularity. Harness the power of Shopify YouTube. Upload your Shopify store to YouTube and let viewers shop while they watch. Contact Digifist, a Shopify Plus agency, we’d be happy to help you.

YouTube Live Shopping with Shopify 

Shopify and Lightspeed are well-known e-commerce and point-of-sale (POS) platforms. Shopify is a complete commerce solution that lets you sell on the web, mobile, social media, online marketplaces, bricks and mortar stores and pop-ups. Shopify is used by more than 1.75 million businesses in 175 countries around the world. Lightspeed is a POS and e-commerce software provider based in Montreal, Canada. Founded in 2005, more than 45,000 businesses process over $17 billion in transactions annually using Lightspeed.

This article will compare both Shopify vs Lightspeed e-commerce platforms and Shopify vs Lightspeed POS systems. We will start by looking at Shopify vs Lightspeed as an e-commerce solution.  

## Shopify vs Lightspeed E-commerce

Shopify and Lightspeed have some similarities: They are fully hosted, all-in-one platforms that let you sell online and offline through a variety of channels including web, social, mobile and in-person using their POS systems. Both are configured for B2C and B2B commerce and international selling. Shopify and Lightspeed are good choices for beginners as they are easy to use. 

Where the platforms differ greatly is in the origin: Shopify was purpose-built to be an all-in-one, complete commerce platform. Lightspeed was originally designed as an e-commerce plug-in for content platforms like WordPress, Wix and Squarespace. These origin stories play an important role in how the platforms have developed. 

Let’s examine 5 differences between Shopify and Lightspeed and also look at pricing plans to help you decide which one is the best for your business.

### 1. E-commerce Themes and Design Capability

Shopify is one of the most popular e-commerce platforms in the world and is much more comprehensive and customizable than Lightspeed e-commerce. You don’t need to be a designer or developer to build a Shopify store. Simply pick a [theme](https://www.digifist.com/en/themes/all), customize the look of your store with the online store builder, and add features and additional functionality with apps, resulting in a highly sophisticated e-commerce experience that you can scale as your business grows. You can use your domain name and connect it to Shopify from your store admin panel. If you have a large e-commerce site that needs more customization, [contact Digifist](https://www.digifist.com/en/help-center/contact-us), a Shopify Plus agency.

Lightspeed e-commerce was originally developed as a widget to add e-commerce functionality to existing content platforms. You can build a full e-commerce store with Lightspeed but sites are less sophisticated and not as customizable compared to Shopify. Lightspeed comes with a theme that integrates with your existing site, adopting its colours, and overall look and feel. You can customize simple, predetermined widgets on your store front, such as adding or hiding different blocks like “About us”, "Customer Feedback" or “Contact Details”, changing fonts, and adding or hiding buttons. To adjust the store design you will need to modify the CSS, which means you have to know how to work with code or hire a developer to do the work.

### 2. E-Commerce Product Functionality

Shopify and Lightspeed offer a comprehensive suite of product functionality tools to manage everything from product inventory to sales and secure checkout on your e-commerce store. When looking at production functionality Shopify is the more feature-rich option and is easier to use than Lightspeed.  

Shopify has no product limits with any of its plans. Lightspeed restricts the number of products you can add to your store. The free plan gives you a maximum of 10, while the Venture plan allows 100. Only the Unlimited plan removes product limits, but it is cost-prohibitive at $99.00 a month. The Basic Shopify plan is $29.00 a month, making Shopify the better choice if you have a store with multiple products or one that you plan to scale and diversify.

You can create product categories with Shopify and Lightspeed, but it is simpler with Shopify.
With Shopify, you can [set selection conditions ](https://help.shopify.com/en/manual/products/collections)to automatically include matching products. You can also manually create collections. With Lightspeed, you create smart categories with criteria. This is a good feature to have if you have a store with many products, but it is harder to implement than on Shopify.

Lightspeed has no product option limits as part of its default setting, offering an unlimited number regardless of the plan you choose. Shopify’s default setting allows you to have three options for each product you sell. You can add variants using metafields which can be accessed via your Shopify admin settings. 

When looking at payment gateways, both Shopify and Lightspeed are great choices. Lightspeed offers more than 70 payment gateways, while Shopify boasts over 100 payment providers around the globe, including its product [Shopify Payments](https://help.shopify.com/en/manual/payments/shopify-payments), which removes third-party transaction fees for orders processed through Shopify Payments, Shop Pay, Shop Pay Installments, and Paypal Express.

### 3. Selling Online in Multiple Currencies

You can build global partnerships and sell internationally with both Shopify and Lightspeed in different ways. As with many other platform features, Shopify is better than Lightspeed for selling in multiple currencies. 

Shopify has developed and built [Shopify Markets](https://help.shopify.com/en/manual/markets) to make selling internationally easy, Shopify Markets lets you choose the areas around the world you want to sell in, then helps you set up, launch, optimize, manage, and grow your international business. Customers can view prices, pay for their orders, and receive refunds all in their local currency. In addition, if you are a Shopify Plus merchant, you have access to a feature that will automatically adjust the currency on your site for the IP address of the website browser. If you are not a Plus merchant, there are third-party apps that will do the same thing.

To sell internationally with Lightspeed you will need to download the Currency Converter or Auto Currency Switcher app so customers can see prices in their native currency based on their browsing location. The monthly cost for the app will be added to your base subscription price. Lightspeed does not currently support checkout in all currencies. This means that while a customer can view the cost of a product in their native currency they might not be able to pay with it, causing frustration, a poor customer experience and lost sales. 

### 4. E-Commerce Marketing Tools

Shopify has an exhaustive list of marketing and customer engagement tools, including a professional blogging template, and the ability to create custom email campaigns. This will help you advertise effectively and reach your target audience, even if you don’t have a background in marketing. You also have access to powerful SEO tools to edit title tags, product details and meta descriptions on your site, and can create product ads on social sites like Facebook. 

Lightspeed offers options for marketing and SEO but they are not as versatile or well-developed as Shopify. You can create email campaigns but there is no blog template, which is a missed opportunity to engage customers. As with Shopify, you can create ads to deploy on sites like Google and Facebook and review data from your marketing channels in a single dashboard. SEO tools are basic but can be enhanced by adding a plug-in like Yoast or integrating the store with SEO-friendly content platforms like WordPress and Squarespace.

### 5. Dropshipping

Shopify has invested considerable resources to provide merchants and customers with a seamless, easy-to-use dropshipping experience with more than [280 dropshipping apps](https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping?locale=nl) and integrations. You can even access a guide on product trends and how to find products to sell online to help you build your perfect store. 

Lightspeed can be used for dropshipping, but is far more limited,  supporting only [12 dropshipping integrations](https://www.ecwid.com/apps/dropshipping), including Printful, Sprocket and Alibaba. If you are an entrepreneur who wants to manage time and money, dropshipping with Shopify is your better choice. 

## Shopify vs Lightspeed Ecommerce Pricing

**Shopify offers 3 pricing tiers and Shopify Plus:**
- **Basic Shopify Plan at $29 per month:** This plan is recommended for new e-commerce businesses that may have occasional in-person sales.
- **Shopify Plan at $79.00 per month:** This is designed for growing businesses selling online or in person
- **Advanced Shopify Plan at $299 per month:** This plan is recommended for businesses that are scaling and need advanced reporting.
- **Shopify Plus starts from $2000** - This is Shopify’s enterprise commerce platform and is a great choice for large businesses selling B2B or B2C online and in person. Pricing starts at $2000 a month with the total cost based on overall sales volume. For more information about Plus pricing, [contact DigiFist](https://www.digifist.com/en/help-center/contact-us), a Shopify Plus agency.

**Lightspeed has 4 plans,** including a free plan which allows you to create a one-page e-commerce website with up to 2 product categories and 10 products. The other plans are:
- **Venture at $19 per month:** Venture builds on the Free plan, offering additional features like selling on Facebook and Instagram, granting access to the App Market and upping your product availability from 10 to 100 products.
- **Business at $39 per month:** This plan gives you everything in Venture plus features like 2 staff accounts, an abandoned cart saver, and the option to sell up to 2500 products.
- **Unlimited at $99 per month:** This is Lightspeed’s largest plan and the only one that offers unlimited products. With Unlimited, you get everything in the Business plan plus additional features like POS integration and the ability to sell via branded mobile apps

## Shopify POS vs Lightspeed POS

Shopify’s POS system was launched in 2013 and has had many iterations to integrate offline and online sales, orders, products and payments. You need a Shopify plan to use Shopify POS: Your Shopify e-commerce store is where you will manage customers, inventory, and account details. The Shopify POS app is used for customer-facing activities and in-store settings.

Lightspeed is a cloud-based POS solution geared toward retailers and hospitality. You can sync it with the Lightspeed e-commerce platform, giving you the ability to manage in-store and online inventory, and analyze multi-channel sales data.

## Is Lightspeed better than Shopify?

Both Shopify and Lightspeed are two of the best POS systems on the market with an impressive list of features and excellent inventory controls. As a general rule, if your business is primarily e-commerce based, Shopify POS is recommended as it’s an e-commerce-first solution and is backed by the Shopify e-commerce platform which is more powerful and robust than Lightspeed e-commerce.

Let’s compare the core features of Shopify vs Lightspeed POS to help you choose the one that’s best for your business. We’ll look at how they stack up for inventory management, hardware and sales tools, and also review pricing plans for both POS systems.

### 1. POS Inventory Management

Both Shopify and Lightspeed POS systems have robust inventory management features that help you manage your business. You can set up and track inventory across multiple locations, import and export, transfer between locations, and change prices in bulk. Lightspeed’s inventory management system is slightly more developed, but Shopify has a powerful inventory location tool which makes it the better overall choice for inventory management. 

Shopify’s inventory location tool lets you assign inventory to multiple locations like retail stores, warehouses and pop-up shops. You can prioritize which location you want to fulfill online orders first or fulfill an order based on whichever location is closest. You can also view your inventory history for both products and variants. By comparison, Lightspeed POS only allows one retail location unless you upgrade to a more expensive plan. Further, you don’t have the option to choose your location for inventory fulfillment. Online sales can only be set up to pull inventory from a primary location, meaning you could oversell even if other locations have stock.

### 2. POS Hardware

When comparing Shopify vs Lightspeed POS hardware, Shopify comes out on top. Shopify has more hardware options than Lightspeed and [discloses prices for its hardware upfront](https://hardware.shopify.ca/collections/shopify-retail-kit). Lightspeed lists what hardware they offer but does not disclose the price. This is important because being able to plan and budget is essential to managing a business. Shopify also offers unlimited registers at each location. Lightspeed charges a fee for each extra register you use.

Shopify POS retail kit has the following products. All hardware comes with a 1-year warranty for Shopify POS Lite plans, and a 2-year warranty for POS Pro plans:
- Tap & Chip card reader – $49
- Shopify Dock for Tap & Chip reader – $39
- Shopify Retail Stand for iPad 10.2”/ Air 10.5” – $149
- Shopify Retail Stand for iPad 9.7” – $149
- Shopify Retail Kit 10.2”/ Air 10.5” – $299
- Shopify Casual Kit – $99
- Shopify Mini Dock Cable – $9
- Shopify Mounting Kit – $9
- Barcode scanners - $299-$329
- Label printers $199 - $499 (for wireless until)
- Receipt printers $289-$359
- Cash drawer $139
- 10 lbs shipping scale - $49
- 100 lbs shipping scale - $89

Lightspeed’s POS hardware kit is available for iPad and desktop. The iPad POS hardware kit includes: 
- LAN receipt printer
- Cash drawer
- Bluetooth barcode scanner
- Lightspeed-branded iPad stand
- Receipt paper
- You provide the iPad

Lightspeed’s desktop hardware kit includes:
- USB receipt printer
- Cash drawer
- USB barcode scanner

If you don’t need a Lightspeed POS hardware bundle, you can purchase the following pieces of equipment individually:
- Zebra ZD410 label printer
- Cash drawer
- Bluetooth barcode scanner
- USB barcode scanner
- Epson TM-M30 printer
- Mobile Tap
- WisePOS E
- Proper Stand
- WisePad3

### 3. POS Sales Tools

Shopify and Lightspeed POS have similarities when it comes to sales tools: They are both designed to support e-commerce and in-store sales, accept debit, credit, cash, cheques and gift card payment transactions, and give you the ability to sell subscriptions for products and services.

Where Shopify POS has the edge over Lightspeed POS is when it comes to admin management. Shopify integrates inventory, sales and expenses across all of your sales channels in a single admin platform, letting you view activity for your entire business in one place. Lightspeed is more complicated and less user-friendly because e-commerce and in-store are separated into different admins, meaning you need to sync the two to get a complete picture of the health of your business.

Additionally, with Shopify sales tools you can add an unlimited number of products to your POS and Shopify e-commerce store. Lightspeed limits your products and includes variants in your product limits. The customer experience is also platform agnostic with Shopify POS. Customers can start an order in-store and complete it online. This can help with conversion as it gives customers the time to decide on their purchase without abandoning their cart. This powerful feature isn’t offered on Lightspeed.

### 4. POS Pricing

Price is an important factor when choosing the best POS system for your business. When comparing Shopify vs Lightspeed which is the better value? Shopify POS offers 2 plans and Lightspeed POS offers 4. At first glance, Shopify and Lightspeed pricing seems comparable. However, when examining what comes with the individual plans it’s clear that Shopify POS is better value for money. Shopify comes with perks like an unlimited number of registers. Lightspeed charges for each additional register. Shopify POS plans are also more feature rich. The base plan, Shopify POS Lite, includes e-commerce, POS, payments, and the ability to integrate with accounting and loyalty programs. This is an upgraded, more expensive plan on Lightspeed. 

Let’s examine the plans in detail:

**Shopify has 2 plans to choose from, Shopify POS Lite, and Shopify POS Pro**

**1. Shopify Lite**: Shopify POS Lite is included at no additional charge with all Shopify Plans. POS Lite features include in-person credit card rates starting at 2.4% + 0 cents, mobile POS, order and product management, customer profiles, as well as additional features like customizable checkouts, automatic tax calculation, unlimited products and variants, multi-location inventory, customer loyalty, and analytics.

**2. Shopify POS Pro:** Shopify POS Pro is free for all Shopify Plus merchants. If you are not a Plus merchant, the cost is your Shopify plan + $89.00 a month per location. Shopify POS Pro includes all the Shopify POS Lite features as well as unlimited store staff, smart inventory management, omnichannel selling features, unlimited registers, staff roles and permissions and in-store analytics. Shopify POS Pro also comes with an impressive list of additional features like automatic discounts both in-person or online, the ability to buy online and pick up in store, and the option for customers to buy in-store and have the merchandise shipped to their homes. 

**Lightspeed offers 4 POS plans: Lean, Standard, Advanced, and Enterprise.**

**1. Lean:** The Lean plan costs $89.00 per month and includes access to the Lightspeed POS system and payment processing services. Lightspeed Payments charges 2.6% + 10 cents for card-present transactions, while card-not-present transactions will cost 2.6% + 30 cents. The Lean plan does not give you access to Lightspeed e-commerce or the ability to connect to an accounting platform. There are also no customer loyalty and sales analytics features.

**2. Standard:** The Standard plan costs $149.00 per month and gives you access to sell online with Lightspeed e-commerce. You can also connect a third-party accounting provider to your store. Supported integrations include Omniboost, QuickBooks, Xero, and Sage.

**3. Advanced:** The Advanced plan costs $269.00 per month and includes all the features of the Standard plan plus access to the customer loyalty program, a built-in email campaign builder, and a text and push notification sender. 

**4. Enterprise:** Lightspeed’s biggest plan is the Enterprise plan. It is designed for enterprise-level businesses and is custom priced. This plan includes everything in the Advances plan plus personalized onboarding and launch services, consultation services, a dedicated support team, API consultation, preferred payment rates, and advanced store analytics.

## Migrating from Lightspeed to Shopify

Shopify can integrate with Lightspeed via third-party integrations, but using Shopify for both your website and POS is recommended to unify your in-store and online business. This can help you save time on inventory, increase sales and provide a seamless customer experience.

If you're using Lightspeed Retail or Lightspeed e-commerce you can migrate your products to Shopify. You need to export your data from Lightspeed, and then you can import it to Shopify using the Store Importer app.

If you need help to migrate and launch your store quickly from Lightspeed to Shopify[ contact our expert team](https://www.digifist.com/en/help-center/contact-us). We are Shopify Plus experts and can help you build the store of your dreams.

Shopify vs Lightspeed: Full Comparison

The e-commerce platform you choose can play an important role in the success of your business. This article will compare two popular e-commerce platforms, Shopify and Ecwid. It is essential to take the time to determine your target sales channels, consumer base, the functionality you need, and of course, the budget you are working with. Being armed with this information will help you pick the best platform for your store.
 
Shopify is one of the most popular e-commerce platforms. Founded in Canada in 2006, Shopify was purpose-built to be an all-in-one, easy-to-use, complete commerce platform. Currently, more than 1.75 million businesses in 175 countries trust Shopify with their e-commerce sales. Shopify processed $79.5 billion dollars in order value in 2021, and as of May 2022, there are 5.6 million live websites running Shopify. 

A less-popular platform, Ecwid was launched in 2009 as an e-commerce plug-in for content platforms like WordPress, Wix and Squarespace. Ecwid means “e-commerce widget”, highlighting that it was developed to be added to a website rather than work as a stand-alone e-commerce platform. Lightspeed acquired Ecwid in 2021. As of August 2022, there are 183,252 live websites using Ecwid, translating into a 21% year-over-year increase in 2022. The majority of Ecwid stores are based in the United States (31.7%), followed by the United Kingdom (7%), Canada (3.8%) and Australia (3.1%). 

## Shopify vs Ecwid

Shopify and Ecwid have some similarities: They are fully hosted, all-in-one platforms that let you sell online and offline to a global audience through a variety of channels including traditional e-commerce, social, and bricks and mortar using their POS systems. Both are configured to allow B2C and B2B selling and provide comprehensive tools to manage everything from payments to products, inventory and orders. Finally, both Shopify and Ecwid are good choices for beginners as they are relatively easy to use and set up. 

## Is Ecwid better than Shopify?

While the platforms do share commonalities, they also have significant differences. Today, Ecwid can be used as a stand-alone, e-commerce platform, and Shopify can be integrated into an existing site. However, their origin stories play an important role in how the platforms have developed over the years. 

Let’s examine 5 differences between Shopify and Ecwid which will help you decide which one is best for your e-commerce business.

### 1. Product Functionality

**Product Limits**

Shopify has no product limits with any of its plans. Whether you choose Basic, Advanced, or Shopify Plus, you can upload as many products as you want. 

Ecwid, on the other hand, puts a cap on how many products you can add to your store. The free plan gives you a maximum of 10, while the Venture plan allows 100. Only the Unlimited plan removes product limits, but it is cost-prohibitive at $99.00 a month. Compare this to the Basic Shopify plan which is only $29.00 a month, making Shopify the better choice if you have a store with multiple products or one that you plan to scale and diversify.

**Product Categories**

Organizing products into categories or collections makes it easier for customers to find them, offering a clean user experience. You can create collections with Shopify or Ecwid, but it is simpler with Shopify.

With Shopify, you can [set selection conditions](https://help.shopify.com/en/manual/products/collections) to automatically include matching products. You can also manually create collections. With Ecwid, you create smart categories with criteria. This is a good feature to have if you have a store with many products, but it is harder to implement than on Shopify. You can add filters to your collections, but this too is not as intelligent as Shopify’s version, which lets you easily specify whether products need to meet all conditions to be included in a collection.

**Product Options**

Ecwid and Shopify have similar product options, accessible in different ways. Ecwid has no product option limits as part of its default setting, offering an unlimited number regardless of the plan you choose. Conversely, Shopify’s default setting allows you to have three options for each product you sell. You can add variants using metafields. This can be accessed via your Shopify admin settings. You can also install a [third-party app](https://apps.shopify.com/search?locale=nl&q=variants%20options) from the Shopify app store, but this will add costs to your plan. 

**Capturing Custom Data**

Being able to easily capture custom data is an area where Ecwid is better than Shopify. With Ecwid you can simply add an ‘extra information’ field on a product page or at checkout. Giving customers the option to add things like a note on how to fulfill a custom order creates a bespoke experience that can strengthen the customer relationship. Creating a similar text field with Shopify is somewhat more complicated: you will need to add code or an app to fulfill this function. 

**Payment Gateways**

When looking at payment gateways, both Shopify and Ecwid are great choices. Ecwid offers more than 70 payment gateways, while Shopify boasts over [100 payment providers](https://www.shopify.com/ca/payment-gateways) around the globe, including its product [Shopify Payments](https://help.shopify.com/en/manual/payments/shopify-payments), which removes third-party transaction fees for orders processed through Shopify Payments, Shop Pay, Shop Pay Installments, and Paypal Express.

### 2. Building a Stand-Alone E-Commerce Store

You can build an e-commerce store with Shopify or Ecwid. That said, from its origins in 2006, Shopify was purpose-built to be a complete commerce platform, whereas Ecwid was originally designed as a widget to add e-commerce functionality to existing content platforms. Because of this, Shopify is the stronger choice if you are looking for a user-friendly, robust, e-commerce platform that can grow and scale your business.

**Overall design look & feel**

Whether you are launching your first e-commerce store, or are an enterprise-level business, There are currently 114 official Shopify themes to choose from. You don’t need to be a designer or developer to build a store: you pick a [theme](https://www.digifist.com/en/themes/all), customize the look and feel of your store with the online store builder, and add features and additional functionality with apps, resulting in a highly sophisticated e-commerce experience that you can easily scale as your business grows. You can use your domain name, and connect it to Shopify from your store admin panel. If you have a large e-commerce site that needs more customization, [contact Digifist](https://www.digifist.com/en/help-center/contact-us), a Shopify Plus agency.

Ecwid was originally built to be an e-commerce add-on, so sites are less sophisticated and not as customizable. Ecwid comes with a set theme that is built to integrate with your existing site, adopting its colours, and overall look and feel. You can customize simple, predetermined widgets on your store front, such as adding or hiding different blocks like “About us”, "Customer Feedback" or “Contact Details”, changing fonts, and adding or hiding buttons. To adjust the store design you will need to modify the CSS, which can prove difficult if you don’t understand how to work with code. 

**SaaS vs Open Source**

Shopify is a software as a service (SaaS) platform, making it incredibly user-friendly. To use Shopify, you simply access it via the internet, freeing you from installing and maintaining software, or from needing to understand code to build and run your store. Shopify is hosted, and secure and offers automatic updating. This means you don’t need to worry about your site going down because of a missing update.

Conversely, Ecwid is open-source PHP. Many developers use PHP to build websites. Open-source can be good for a platform because there is an opportunity for frequent updates and iterations. However, it is more complicated to maintain as your site will not update automatically. You need to ensure security patches and updates are done on time to prevent your site from going down. This is an added layer of responsibility as well as an ongoing cost that you won’t have with Shopify because if you don’t understand PHP you will be consistently on the hook for paying a developer to make it happen. 

**Marketing & SEO**

A well-thought-out marketing plan and attention to SEO are crucial to standing out in the competitive e-commerce space. Comparing Shopify vs Ecwid, as a Shopify merchant, you have access to a powerful suite of marketing and [customer engagement tools](https://www.shopify.com/ca/market), including a professional blogging template, and the ability to create custom email campaigns. You also have SEO tools to edit title tags, product details and meta descriptions on your site, and can create product ads on social sites like Facebook. 

Ecwid offers options for marketing and SEO but they are not as versatile or well-developed as Shopify. Ecwid allows you to create email campaigns but does not offer a blog template, which is a missed opportunity to engage customers. As with Shopify, you can create ads to deploy on sites like Google and Facebook and review data from your marketing channels in a single dashboard. SEO tools are basic but can be enhanced by adding a plug-in like Yoast or integrating the store with SEO-friendly content platforms like WordPress and Squarespace.

### 3. Selling in Multiple Currencies

E-commerce offers access to a global marketplace. Shopify and Ecwid both allow you to sell internationally in different ways, with Shopify once again proving to be the more dynamic platform. 

Shopify has developed and built Shopify Markets. Designed to make selling internationally easy, [Shopify Markets](https://help.shopify.com/en/manual/markets) lets you choose the areas around the world you want to sell in, then helps you set up, launch, optimize, manage, and grow your international business. Customers can view prices, pay for their orders, and receive refunds all in their local currency. In addition, if you are a Shopify Plus merchant, you have access to a feature that will automatically adjust the currency on your site for the IP address of the website browser. If you are not a Plus merchant, there are third-party apps that will do the same thing.

As mentioned, Ecwid also allows worldwide selling, but it is a simplified, less user-friendly experience. You will need to download the Currency Converter or Auto Currency Switcher app. With these apps, customers can see prices in their native currency based on their browsing location. There is a monthly cost for the app, which will be added to your base subscription price. Additionally, and importantly, Ecwid does not support checkout in all currencies. This means that while a customer may be able to view the cost of a product in their currency, they may not be able to pay with it, potentially causing abandoned carts and lost sales.

### 4. Dropshipping

Dropshipping is when a merchant accepts customer orders without having stock on hand. Customer orders are passed on to a supplier for fulfillment and shipping. Dropshipping is a great option for new merchants who want to test the waters without having to worry about the hassle of keeping stock, managing inventory and shipping products.

Shopify is serious about setting its dropshipping merchants up for success. The company has invested considerable resources to ensure the platform provides both merchants and customers with a seamless, easy-to-use dropshipping experience.  Shopify has more than [280 dropshipping apps](https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping?locale=nl) and integrations, giving you a wide variety of options to build your dropshipping store. You can even access a [guide](https://www.shopify.com/ca/blog/product-ideas) on product trends and how to find products to sell online to help you build your perfect store. 

Ecwid can be used for dropshipping, but is far more limited. Currently, Ecwid only supports [12 dropshipping integrations](https://www.ecwid.com/apps/dropshipping), including Printful, Sprocket and Alibaba, curtailing your options and scalability. If you are an entrepreneur who wants to manage time and money, dropshipping with Shopify is your better choice. 

### 5. Point of Sale (POS)

Lightspeed is well known as a leading point-of-sale (POS) system provider that serves the retail and restaurant industries. Its cloud-based POS system is suitable for businesses of all sizes. [Lightspeed POS](https://www.lightspeedhq.com/pos/retail/#) has several features including fast checkout features and customizable receipts and can accept all payment types from credit card to contactless payment.

Shopify also has its own [Shopify POS](https://www.shopify.com/pos). With it, you can turn any mobile device into a POS system, customize the terminal to the needs of your business, and enjoy built-in payment processing.

You can integrate Lightspeed POS with Shopify. However, because this is a complex task, it’s  recommended that you hire a [Shopify expert](https://www.digifist.com/en) to help you.

## Ecwid vs Shopify Pricing

Shopify and Ecwid both offer a variety of pricing plans. When comparing features and price points, Ecwid is not cheaper than Shopify. What matters most is that you are choosing the best platform and plan for the needs of your business. 

Shopify offers 3 pricing tiers and Shopify Plus:
- Basic Shopify Plan at $29.00 per month: This plan is recommended for new e-commerce businesses that may have occasional in-person sales.
- Shopify Plan at $79.00 per month: This is the perfect choice for growing businesses selling online or in person
- Advanced Shopify Plan at $299.00 per month: This plan is recommended for businesses that are scaling and need advanced reporting.
- Shopify Plus - This is Shopify’s enterprise commerce platform and is a great choice for large businesses selling B2B or B2C online and in person. Pricing starts at $2000.00 a month with the total cost based on overall sales volume. For more information about Plus pricing, contact DigiFist, a Shopify Plus agency.

Ecwid has 4 plans, including a free plan which allows you to create a one-page e-commerce website with up to 2 product categories and 10 products. The other plans are:
- Venture at $19.00 per month: Venture builds on the Free plan, offering additional features like selling on Facebook and Instagram, granting access to the App Market and upping your product availability from 10 to 100 products.
- Business at $39.00 per month: This plan gives you everything in Venture plus features like 2 staff accounts, an abandoned cart saver, and the option to sell up to 2500 products.
- Unlimited at $99.00 per month: This is Ecwid’s largest plan and the only one that offers unlimited products. With Unlimited, you get everything in the Business plan plus additional features like POS integration and the ability to sell via branded mobile apps.

## Migrating from Ecwid to Shopify

Shopify was purpose-built to be a complete commerce solution and is the platform of choice if you want to sell B2B or B2C to markets worldwide, both online and in person. If you need help migrating from Ecwid to Shopify or are ready to open your Shopify store, [contact DigiFist](https://www.digifist.com/en), we are a Shopify Plus agency and are happy to help.

Shopify vs Ecwid: Full Comparison

The business to business (B2B) e-commerce market is exploding. By 2025, it’s expected that 80% of all B2B commerce transactions will happen online, and the value of the global e-commerce market will hit $7.7 trillion dollars USD. B2B e-commerce makes good business sense: Selling wholesale online, you have access to a global marketplace and the potential to create higher order volumes with less time and cost per sale compared to traditional direct to consumer (DTC) commerce.

Whether you’re an experienced B2B seller expanding online, or entirely new to wholesale, Shopify Plus B2B has all of the features you need. Shopify B2B is built directly into the Shopify admin, allowing you to sell wholesale and DTC from one platform and store, using the full power of Shopify. You can combine Shopify’s trusted, user-friendly e-commerce platform with the added functionality needed for B2B into one, easy to use solution, while accessing the customization tools that are unique to Shopify Plus.

This article will walk you through the core Shopify B2B features, blended and dedicated stores, the difference between Shopify B2B and Shopify Plus Wholesale Channel, and a checklist of things to consider when starting your Shopify B2B online store.

## Do I need Shopify Plus for B2B?
Yes. B2B on Shopify is only available on Shopify Plus and is included in your Shopify Plus subscription at no additional cost. Shopify Plus prices vary based on the volume of your business. If you’re interested in setting up a B2B online store, or want to upgrade to Shopify Plus [contact us as a Shopify Plus Agency and speak to a Plus expert](https://www.digifist.com/en/help-center/contact-us).

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/760286752?h=d74697740b&badge=0&autopause=0&player_id=0&app_id=58479/embed" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen frameborder="0" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></div>

## Shopify B2B Features
Let’s take a look at 7 of the top features that come with Shopify B2B so you can harness the full potential of the e-commerce platform.

### 1. Company profiles
In Shopify B2B, [companies](https://help.shopify.com/en/manual/b2b/companies) are the business to business customers that you have assigned a company profile to.

With this feature, you can create a list of wholesale company profiles and add up to 50 locations per company. Each location can be customized to have separate price lists, payment terms, checkout options, and shipping addresses. This means that your B2B customers can log-in to your store, select the location they are purchasing for, and receive the prices, payment terms and shipping options that have been set up for that location, creating a curated experience for both buyer and seller.

![Company_profiles_screenshot.png](https://cmsad.digifist.com/uploads/Company_profiles_screenshot_8ebeb467b8.png)

### 2. Price Lists
The [price lists](https://help.shopify.com/en/manual/b2b/price-lists) feature is a user-friendly way to set up custom pricing for your B2B clients without having to rely on complicated apps or tags. You can set fixed or percentage-discounted prices for all of your products, and offer unique price lists to different companies or locations. Price lists can contain both an overall percentage and fixed prices, allowing you to modify pricing on products that are more expensive to produce or where you are seeking a higher profit margin.

Shopify B2B wholesale allows you to create an unlimited number of price lists in your B2B store. You can assign a maximum of 25 price lists per company location. 

![Price_lists_screenshot.png](https://cmsad.digifist.com/uploads/Price_lists_screenshot_1e345cccb6.png)

### 3. Payment Terms
One of the most important parts of a commerce transaction is knowing when, and how, you’re going to be paid for your product. [Payment terms](https://help.shopify.com/en/manual/b2b/payment-terms) lets you set up the length of time a company has to pay for their order. This powerful feature is fully automated, meaning you can assign payment terms, sort and collect payment in the most efficient way possible by tracking data in your admin.

Each company location can be assigned a payment term. Currently, there are two payment options: none and net. None is the default payment term, whereby customers pay at checkout. Net is a flexible payment term, allowing your B2B customers to pay anytime between when the order is placed, and the due date that you have set. The available terms are net 7, net 15, net 30, net 60, and net 90.

![Payment_terms_screenshot.png](https://cmsad.digifist.com/uploads/Payment_terms_screenshot_20ca4a7d76.png)

### 4. Checkout and Self-Serve
If your Shopify Plus wholesale store is configured for both B2B and DTC, your customers will have different accounts in your online store. B2B clients will be prompted to login with their B2B account. From there, they can view the company and location information in their account, see wholesale price lists, and place and review their B2B orders. 

The self-serve option will allow customers to manage aspects of their account on the buyer-side. Here, they can track their orders, and filter by date, order number, and status. B2B customers can also select the company location they are buying for, and edit buyer information.

You can set how your B2B clients access their accounts, depending on your needs. Options include updating your online store settings, sharing the login with your B2B customers directly or via a welcome email, and manually adding the URL to your online store nav.

### 5. VAT validation for EU businesses
If your B2B company is based in the EU, you need to be knowledgeable about VAT regulations and how to set up Shopify tax rules for B2B wholesale customers in the EU. VAT rules differ depending on who you sell to, and in which EU country, as well as the amount of sales you process in that particular country. Further, within your country, jurisdiction rules will deem some B2B transactions tax-free. For these B2B purchases companies must provide an exemption letter. 

Rules for tax-exempt should be configured the right way at checkout. To do this, you can set up a VAT validation API to the checkout of your Shopify store. An external EU vat validation API can be easily connected to any custom field on the checkout page, adding an extra layer of security for fraud prevention.

DigiFist can help you configure these settings. [Contact us](https://www.digifist.com/en/help-center/contact-us) and we’ll be happy to help.

### 6. Managing B2B Customers
As the store owner, Shopify B2B wholesale provides you with tools to manage your B2B customers and how they can interact with your store. You control the customer permissions: You can select the company locations a customer will have access to, and add and delete customers from your store. Currently, a maximum of 10 customers can be assigned to each company location. 

When a B2B customer logs in with a new customer account, they will be emailed a verification code. This extra layer of security ensures B2B buyers are authenticated before they can view wholesale products, pricing, and place and track orders, ensuring that your sensitive information remains with the customer authorized to see it.

### 7. Enterprise Resource Planning (ERP) software integration
Many large-scale B2B companies that onboard Shopify Plus B2B already have enterprise resource planning (ERP) software in place to organize product information, control inventory and track orders. Integrating this with other platforms, such as Shopify, can prove difficult and time-consuming for a business.

To remedy this, Shopify launched the [Global ERP Program](https://news.shopify.com/the-best-in-commerce-joins-the-best-in-enterprise-shopify-launches-global-erp-program). This program gives high-profile ERP partners like Microsoft, Brightpearl and Oracle Net Suite the power to build a suite of certified apps directly integrated into the Shopify App Store, removing the need for Shopify Plus merchants to turn to third-party apps to connect their ERP to Shopify.  

Shopify B2B is an evolving platform, with purpose-built B2B features continuously being developed and launched. Upcoming planned releases include B2B API rules, easy reordering, quantity price breaks, quantity purchasing rules to set product minimums and maximums, and contextual publishing to hide or reveal products to selected B2B customers. 

## B2B Wholesale: The difference between blended and dedicated stores

When setting up your B2B store on Shopify, you will need to decide whether you want to open a blended or a dedicated store. Both have advantages and disadvantages, so it’s important to choose the one that is best for your commerce needs.

**Blended:** A blended store accepts both B2B and DTC orders. B2B customers must log-in and be authenticated via their B2B account to access wholesale pricing, products and checkout. This type of online store is good if you are looking to keep things simple: Data and information can be managed through one dashboard for both B2B and DTC, saving time and minimizing effort. 

The downside of a blended store is that many features can’t be segmented, and will apply to both B2B and DTC customers. For example, B2B and DTC will have the same online store experience; if you activate gift cards both B2B and DTC customers can use them, and shipping options and rates will be the same. A blended store is a good solution if you don’t need different settings for your B2B and DTC customers. If you do, a dedicated store may be a better solution.

**Dedicated:** This is a separate online storefront used only by your B2B clients, allowing you to create a custom buying experience that is detached from your DTC store. With a dedicated store, you can set up unique B2B discount codes, notifications, themes, gift cards, shipping and rates. You can also pull analytics specific to your B2B customer base. 

The benefit of a dedicated store is that you can clearly segment your business data and customer experience between your B2B and DTC online stores. The downside is that it is more work to set up and maintain: You will need to [create a new store](https://www.digifist.com/en/help-center/contact-us), manage the B2B and DTC stores separately, and retrieve independent data for both stores. A dedicated store is a good choice if you need to differentiate between your customer bases.

## Shopify B2B vs Shopify Plus Wholesale Channel

Shopify B2B offers greater customization than the Shopify Plus Wholesale Channel and is the future of B2B selling on Shopify. B2B on Shopify is built directly into the Shopify admin, meaning the powerful tools and features available on your DTC store can be harnessed for B2B. By contrast, the Shopify Plus Wholesale Channel is a separate entity disconnected from the core Shopify platform. Its customizations are limited, and it does not have the functionality enjoyed by Shopify DTC and B2B. 

In addition, the Shopify B2B marketplace allows the option of choosing a blended store or a dedicated expansion store and lets wholesale merchants access APIs to connect existing ERP’s and CRM’s. New features will not be added to the Plus Wholesale Channel as the focus is on Shopify B2B as the best online wholesale solution for buyers and sellers alike.

## Considerations when starting your Shopify B2B store
The Shopify Plus B2B platform is continuously growing and evolving. Whether you choose a blended or dedicated B2B solution, it’s important to note the following considerations when setting up your store: The maximum B2B order is 500 different products per customer, and each company location can have a maximum of 25 price lists. Subscriptions are not currently compatible, and B2B customers will initially need to log into your store with a new account which will be validated with an access code sent to their email.

The following is a list of features that are available on Shopify B2B but not included in the initial set up by default. Contact DigiFist if you would like these features enabled on your Shopify B2B store: 

- Gift card purchases
- Discounts	
- Scripts that affect line item discounts
- Recovering abandoned checkouts

Finally, the following is a list of features not currently available on Shopify B2B;
- Local delivery
- Accelerated checkouts
- Tipping
- In-store pickup for online purchases
- Changing the customer for B2B order
- Scripts affecting payments or shipping
- Editing checkout.liquid file to customize checkout
- Selling non physical products, like services

The online opportunity for B2B is massive and growing. Shopify B2B is the best ecommerce solution for your wholesale store. It’s highly customizable, powered by the core Shopify platform, and lets you select between a blended or dedicated expansion store. With its impressive list of features, it’s the B2B ecommerce platform you’ve been waiting for. Are you ready to set up your store? [Contact DigiFist as Shopify Plus Expert ](https://www.digifist.com/en/help-center/contact-us)to get started today.

Shopify Plus B2B features - How to Get Started

Shopify is one of the most popular e-commerce platforms on the market. Trusted by more than 1.75 million merchants, the platform lets businesses of all sizes sell their products online. Shopify has a number of plans, from Basic up to Shopify Plus. How do you choose between them? What are the differences between Shopify and Shopify Plus?

The core Shopify plan is a great choice for small and medium sized businesses looking for a simple, cost-effective way to power their online stores: it has a selection of user-friendly templates, customization options, and excellent customer support.

As your business scales, that’s where Shopify Plus comes in. Shopify Plus is a supercharged experience, designed for enterprise-level businesses. An omni-channel platform, it has all the same, core dashboard and supports as Shopify, while offering additional exclusive features, including high customization, superior functionality and dedicated customer service. 
In short, if your business has outgrown Shopify’s core plans, and you’re looking for a way to elevate how you sell, ship and process payments, then Shopify Plus may be for you.

## Shopify vs Shopify Plus: Which is right for you?

Let’s deep-dive into Shopify Plus to learn more about what it offers. Rather than comparing Shopify to Shopify Plus, we’re going to focus on 13 Shopify Plus features that make it the best choice for enterprise-level business: 

### 1. Shopify B2B and Wholesale Channel
Merchants on the Shopify Plus plan have exclusive access to B2B on Shopify and the Shopify Plus Wholesale channel.

Shopify B2B is a powerful tool that lets you leverage Shopify to expand your customer base by selling business to business, through your online store, without requiring third party apps or workarounds. You’ll have access to the most customizable features of Shopify stores including custom themes, API’s and discounts.

You can create a blended store, to service B2B and direct to consumer customers (DTC), managing both from a single platform. Or, you can create a dedicated expansion store for B2B only. Whichever you choose, Shopify B2B will allow you to set up the list of companies that you sell B2B with, create a price list with custom pricing for companies, set payment terms unique to your customer, manage access to your store, and set up a B2B checkout.

Similarly, the Shopify Plus wholesale channel creates a separate, password-protected storefront that’s an extension of your online store, allowing you to grow your business into the wholesale arena. Only available to merchants on Shopify Plus, the wholesale channel lets you take the products you sell in your online store, and customize pricing for wholesale customers. You can also offer wholesale only products to target this audience. Your wholesale customers and orders can be managed through the admin on your Shopify store.

### 2. Script Editor
Making a meaningful connection to customers is essential to success. Script and the Script Editor app offers customers a bespoke cart and checkout experience. Unique to Plus plans, this personalization helps foster a dedicated consumer base and encourages repeat sales by having the ability to surprise and delight customers.

Scripts are small pieces of code, written with the Shopify Scripts API, which uses Ruby. The Script Editor app lets you write, publish, edit, test, debug and manage scripts. You can write the following 3 types of scripts: 
	- Line Item Scripts: Used to implement discounts and modify prices. These scripts run when an item in your cart is changed, added, or removed.
	- Payment Scripts: Used to rearrange, rename or hide payment gateways. These scripts run when your customer clicks on the payment method page at checkout.
	- Shipping scripts: Used to discount shipping rates or modify shipping methods. These scripts run on the shipping options page at checkout.

Script editor is a powerful tool that is quickly gaining popularity with Plus merchants because of the flexibility it gives to control store branding and offer customers a customized cart and checkout experience.

### 3. Expansion Stores
Shopify Plus supports the creation of expansion stores. These are additional stores created under the same company so you can sell internationally, in different languages and currencies, in separate physical locations, and to wholesale clients. 

For example, you could set up a UK and German version of your store. Expansion stores gives you the flexibility to split up your store to its specific region. So, in this instance, you could grant your UK staff permission to access the UK store, without giving permission to access the German store. This gives you more control over your brand and how you sell. 

Shopify Plus merchants can build up to 9 expansion stores and sell in 20 languages. 

### 4. ShopifyQL
Being able to make data-driven decisions is a fundamental piece of running a business. But data analytics can be difficult to understand if you are not a data scientist. With this in mind, Shopify created ShopifyQL, a data querying language exclusively for Plus merchants.

ShopifyQL is designed to make retrieving and analyzing commerce data accessible for non-technical users. It allows you to easily create year-over-year analysis in one statement, reference commerce date ranges without having to remember exact time-frames, visualize data in a chart or graph, and build data sets that explore all aspects of the commerce spectrum, from products, to orders and customers. 

### 5. Launchpad
Launchpad is a robust automation app which makes planning an event stress-free by allowing you to schedule events like a product release, sales campaign or flash sale from start to finish. Only available to Shopify Plus merchants, with Launchpad you can automate a number of event tasks including increasing inventory at the start of an event, modifying pricing at the beginning and end of the event, and scheduling shipping scripts to trigger discounts at checkout. In addition, while the event is running, you can track metrics in real-time via the app’s analytic dashboard.  

### 6. Customizable themes + Liquid
Shopify’s vast array of user-friendly themes are one of the platform's strongest selling points. Themes allow a merchant to find a template that suits their store and easily implement it. Standard plans allow for some customization yet it’s difficult to swap to an entirely different theme. 

With Shopify Plus the sky is the limit: you can add up to 20 themes and 50 templates to your account, test-drive new themes, and save versions of published themes so you can easily deploy them again. This high degree of customization is thanks to Liquid - an open source template to edit HTML or CSS to pull dynamic information into your themes. This gives you greater control over the look and feel of your store, and ability to tweak it to suit your needs. 

### 7. Access to Shopify POS Pro App
Expanding your business beyond e-commerce can maximize your access to customers. Shopify POS Pro is included free for all Plus members as part of your Shopify Plus fees. Whether you’re selling at a pop-up, market or other brick and mortar location, Shopify POS for enterprise will power your retail experience. It’s wireless, so you can process sales anywhere in the store, offers a variety of payment methods, and has competitive rates.  

Better yet, this powerful app syncs with Shopify to keep track of orders and inventory across all of your sales platforms including online, retail and social, offering unparalleled visibility to your sales data and customer behavior. This means you can view your analytics for online and in-store in one centralized place, integrate loyalty programs, and retrieve customer profiles to see order history and purchase location.

### 8. More sophisticated API resources
One of Shopify’s strengths is its ability to seamlessly integrate with third party apps. Shopify Plus allows additional API resources that can integrate with custom apps, giving you more options and increased flexibility for your store. These include:
	- GiftCard - An app to create and manage gift card codes. 
	- Multipass login - Simplifies the user experience by redirecting visitors from your website to Shopify store without asking them to login again. 
	- User - A resource to help manage your store, this app lets you retrieve information on staff permissions, as well as add, remove and edit staff accounts. 

### 9. Dedicated launch support
Shopify is known for its excellent customer service available via phone, live chat and email. This support is amped up for Plus users who are given dedicated support through the Shopify Plus Launch Team and Merchant Success Team.

A Plus exclusive, the Launch Team will advise on everything from how to build your store, to custom integrations, data migration and third party tech recommendations. They’ll also share best practice testing and go-live strategies to help launch day go off without a hitch. Once your store is launched, you will transition to the Merchant Success Team. This team of specialists are Plus experts that will help you to grow and scale your business for long-term success.

### 10. Unlimited staff accounts
As your store scales, your need for staff will too. The Shopify Plus plan gives unlimited staff accounts, which lets merchants grow their staff without incurring additional costs. This is in contrast to the basic Shopify plan which allows a maximum of 2 staff accounts. 

Merchants on the Plus plan are also granted additional permission settings to better control what staff has access to in the Shopify admin. This covers everything from export permissions to accessing specific apps.

### 11. Integration with existing platforms
Shopify has been developed to allow apps to easily be added to stores. However, for established businesses, integrating existing platforms may be more desirable. Using Shopify’s API, Plus members can do this. This includes platforms for third-party logistics (3PL), customer relationships management (CRM) and inventory and order planning (IMS and OMS). 

Additionally, some integrations, like Tax services with Avalara AvaTax, are available to Shopify Plus plan users only.

### 12. Enhanced Store Management
All Shopify merchants have access to Shopify admin to manage their stores. Shopify Plus members are treated to an enhanced version, the Shopify organization admin.

This upgraded admin lets users manage their stores at the operational level. This is perfect for merchants with more than one store because you can review analytics, edit workflows and control user management for multiple stores from a single location. Those not on the Plus plan need to manage each of their stores individually.

### 13. VIP Member Support
Shopify Plus caters to high-growth merchants and brands. As a Plus member you will have access to exclusive supports not available to other Shopify clients. These include:
	- Membership to the Shopify Plus Community on Facebook - A private group to network, strategize and collaborate with other Plus merchants.  
	- Enrollment in the Shopify Plus Academy, a learning hub exclusively for merchants on the Shopify Plus plan. Self-directed, these online courses help merchants learn more about Shopify Plus, e-commerce best practices and technical integrations to help scale their business.
	- Access to the Shopify Plus Partner Program - A network of high-value service partners hand-selected by Shopify to provide technical expertise and solutions to support continued business growth. 

![shopify-vs-shopify-plus.png](https://cmsad.digifist.com/uploads/shopify_vs_shopify_plus_2ab64a742f.png)

### How much does Shopify Plus cost?
With an impressive list of high-impact features, it’s easy to see the value of  Shopify Plus for your business. But how does this translate into price?

Pricing for standard Shopify plans is straightforward. There are three standard plans: Basic, Shopify and Advanced. Each has a flat price structure, regardless of sales. You can try them for free for 14 days, so it’s easy to pick the best plan for your business. 

Shopify Plus prices are more specialized as the total cost is based on sale volume. Cost for the Shopify Plus plan starts at $2000.00 USD a month, with a variable fee for high volume businesses. 

What about Shopify Plus transaction fees? Shopify charges .15% per transaction to use a third-party payment provider. This transaction fee is used to offset security requirements and is waived if you use Shopify Payments. 

Shopify also charges a small fee to allow your customers to pay by credit card. Shopify Plus credit card rates are different for online and POS because of varying security and risk management concerns.

To find out how much Shopify Plus costs for your business, contact DigiFist and speak to a Plus expert.

### Upgrade to Shopify Plus
Shopify is a trusted, user-friendly platform that powers e-commerce businesses of all sizes. Both the standard Shopify plans and Shopify Plus have the same core offering in terms of dashboard and basic functionality. Shopify is a great choice for small and medium businesses looking for an affordable, user-friendly way to sell online. 

Where Plus shines is in its ability to cater to enterprise level business: It’s adaptable, built for change and offers the increased customization, exclusive features, and partner support that large businesses need. Whether you want to sell B2B and wholesale, create expansion stores, or are looking for a customizable solution, Shopify Plus will arm your business with the best platform to grow and scale. 

Are you ready to grow your business? DigiFist is a Shopify Plus agency. **[Let’s talk](https://www.digifist.com/en/help-center/contact-us)**.


Shopify vs Shopify Plus: What is Shopify Plus?

Shopify

Integration

Business

İşletme

Design

Marketing

Pazarlama

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Shopify is a leading e-commerce platform trusted by over 1.75 million merchants worldwide. From small businesses to large enterprises, Shopify has helped businesses of all sizes build and grow their online presence. In this blog, we'll take a look at 10 well-known brands that have been built using Shopify and Shopify Plus. From fashion and beauty to food and merchandising, these brands demonstrate the versatility and power of the Shopify platform. If you're considering building an online store, be sure to check out these success stories for inspiration and ideas.

## 1. Gymshark 
Ben Francis, a student, founded Gymshark in 2012. In the decade since then, the fitness apparel company has achieved an incredible milestone - their valuation has risen to $1.4 billion, making them one of the few UK companies to reach this success. Initially, Gymshark utilized **Magento** to power their online store. However, after experiencing a 10-hour outage on Black Friday, **they switched to Shopify Plus**. Since then, they have not regretted this decision.

[![blog.png](https://cmsad.digifist.com/uploads/blog_a81ad74a13.png)](https://eu.gymshark.com/)

## 2. Kylie Cosmetics
Kylie Cosmetics is a makeup and skincare brand founded by Kylie Jenner, a media personality and entrepreneur. The brand is known for its wide range of cosmetics products, including lip kits, eyeshadow palettes, and skincare products.

In August 2016, Kylie Cosmetics made history with one of the most successful ecommerce product launches ever, handling **over 200,000 visitors to their online store in a single day**. To ensure that such campaigns go off without a hitch, a powerful technical infrastructure, such as that provided by Shopify Plus, is essential. 

[![Blog Kylie.png](https://cmsad.digifist.com/uploads/Blog_Kylie_ad3a4d5d47.png)](https://kyliecosmetics.com/)

## 3. Heinz
Heinz is one of the biggest companies that use Shopify. When the pandemic affected the world, they needed a way to deliver their food to people who were unable to shop at physical stores due to lockdown. With Shopify Plus, Heinz launched their direct-to-consumer site within a week, showcasing the platform's ability to help a company respond to changing circumstances swiftly. In 2020, KHC reported net sales of $26 billion, and the stock has risen 44.6% in the last year.

[![Blog Heinz.png](https://cmsad.digifist.com/uploads/Blog_Heinz_5968d0d42e.png)](https://www.heinz.com/)

## 4. Redbull
Red Bull, the global energy drinks brand, is taking advantage of Shopify Plus to power their US online merchandise store. Shoppers can visit the store and purchase Red Bull branded merch while experiencing the ultimate Shopify experience. This enterprise platform, known for its speed and energy, is the perfect fit for the food and beverage company as it helps to supercharge their ecommerce solutions and boost their online sales.

[![Blog Redbull.png](https://cmsad.digifist.com/uploads/Blog_Redbull_65c2f578a8.png)](https://www.redbullshop.com/en-int/)

## 5. BBC
The United Kingdom's national broadcaster, the British Broadcasting Corporation (BBC), is based at Broadcasting House in London. To power their US and Canadian merchandise stores, the BBC opted for Shopify Plus as a replacement for their old Magento platform. This world-renowned organization serves as a prime example of the clout Shopify has achieved with large companies when it comes to selecting an ecommerce platform.

[![Blog BBC.png](https://cmsad.digifist.com/uploads/Blog_BBC_aac83f9593.png)](https://shop.bbc.com/)

## 6. Victoria Beckham
Victoria Beckham is another successful example of a business leveraging the Shopify Plus platform. Her fashion label, established in 2008, has become a multi-channel company offering its products online. By using dynamic visuals such as videos and images, the brand has managed to enhance customer engagement and has even won several awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. Just like David, Victoria Beckham is making the most of the online shopping experience.

[![Blog Victoria.png](https://cmsad.digifist.com/uploads/Blog_Victoria_dc772f8505.png)](https://international.victoriabeckham.com/)

## 7. Skims
Kim Kardashian is a media personality and entrepreneur who has launched a number of successful brands, including a shapewear line. Just like her sisters, Kylie Jenner and Khloe Kardashian, the shapewear brand is powered by Shopify Plus. Shopify Plus is known for its wide range of functionalities and customizable options, which allow brands like Kim Kardashian's shapewear line to create a unique and personalized online shopping experience for their customers.

[![Blog Skims.png](https://cmsad.digifist.com/uploads/Blog_Skims_e59f497ef9.png)](https://skims.com/)

## 8. Netflix
Are you curious about what Netflix is doing on Shopify? Well, it turns out that streaming services like Netflix are now getting involved in ecommerce. Netflix.shop offers limited edition apparel and products related to some of its most popular series, such as Stranger Things, L	a Casa de Papel and The Witcher. These items are perfect for dedicated fans, as they are only available in limited runs.

Netflix is also partnering with up-and-coming designers to create new collections. The website went live in June 2021, and more stylish merchandise is expected to be released.

[![Blog Netflix.png](https://cmsad.digifist.com/uploads/Blog_Netflix_66edc85ab9.png)](https://www.netflix.shop/)

## 9. Supreme
It was recently announced that Supreme, a popular skate and clothing brand, has switched its online store to Shopify's e-commerce platform. The move is intended to improve bot prevention on the site.

[![Blog supreme.png](https://cmsad.digifist.com/uploads/Blog_supreme_1d26de6ec1.png)](https://eu.supreme.com/)

## 10. Polaroid
Despite the rise of digital photography, Polaroid has managed to remain successful. The company has invested in new products and their online presence by using the e-commerce platform Shopify Plus. These efforts in technology and innovation have helped them continue to thrive in recent years.

[![Blog Polaroid.png](https://cmsad.digifist.com/uploads/Blog_Polaroid_ca6e194bde.png)](https://www.polaroid.com/)


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10 popular brands on Shopify

Shopify is een marktleider op het gebied van e-commerce en wordt wereldwijd gebruikt door meer dan 1,75 miljoen webwinkels. Van kleine bedrijven tot grote ondernemingen, Shopify heeft bedrijven van alle formaten geholpen met het opbouwen en laten groeien van hun online aanwezigheid. In deze blog nemen we een kijkje bij 10 bekende merken die zijn gebouwd zijn op **Shopify en  Shopify Plus**. Van mode en beauty tot voeding en merchandising, deze merken laten de veelzijdigheid en kracht van het Shopify platform zien. Als je overweegt een online winkel te bouwen, bekijk dan zeker deze succesverhalen voor inspiratie en ideeën.

## 1. Gymshark 
Gymshark is een succesvol bedrijf in fitnesskleding dat in 2012 werd opgericht door student Ben Francis. In 10 jaar tijd is het bedrijf gegroeid tot een waarde van 1,4 miljard dollar, waarmee het een van de weinige Britse bedrijven is die deze mijlpaal heeft bereikt. 

Gymshark gebruikte oorspronkelijk **Magento** voor zijn online winkel, maar na een storing van 10 uur op Black Friday stapte het bedrijf over op **Shopify Plus**. Sindsdien hebben ze niet meer achterom gekeken.

[![blog.png](https://cmsad.digifist.com/uploads/blog_a81ad74a13.png)](https://eu.gymshark.com/)

## 2. Kylie Cosmetics
Kylie Cosmetics is een make-up en huidverzorgingsmerk opgericht door Kylie Jenner, een media persoonlijkheid en ondernemer. Het merk staat bekend om zijn brede scala aan cosmeticaproducten, waaronder lipkits, oogschaduwpaletten en huidverzorgingsproducten.

In augustus 2016 schreef Kylie Cosmetics geschiedenis met een van de meest succesvolle ecommerce productlanceringen ooit, met meer dan 200.000 bezoekers op hun online winkel in één dag. Deze prestatie is een bewijs van de kracht van Shopify's infrastructuur en dient als voorbeeld van het grote aantal gebruikers dat het aankan. Het merk heeft zijn uitgebreide aanhang op social media platform Instagram gebruikt om traffic te genereren voor belangrijke campagnes en flash sales, waarbij producten als lipsticks en eyeliners binnen enkele minuten (soms zelfs seconden) zijn uitverkocht. Om ervoor te zorgen dat dergelijke campagnes vlekkeloos verlopen, is een krachtige technische infrastructuur, zoals die van Shopify Plus, essentieel.

[![Blog Kylie.png](https://cmsad.digifist.com/uploads/Blog_Kylie_ad3a4d5d47.png)](https://kyliecosmetics.com/)

## 3. Heinz
Heinz is een van de grootste bedrijven die Shopify gebruikt. Toen de pandemie de wereld trof, hadden ze een manier nodig om hun voedingsmiddelen te leveren aan mensen die niet bij fysieke winkels konden winkelen vanwege de lockdown. Met Shopify Plus lanceerde Heinz hun direct-to-consumer site binnen een week, wat aantoont dat het platform een bedrijf kan helpen om snel te reageren op veranderende omstandigheden. In 2020 rapporteerde KHC een netto-omzet van 26 miljard dollar, en het aandeel is het afgelopen jaar met 44,6% gestegen.

[![Blog Heinz.png](https://cmsad.digifist.com/uploads/Blog_Heinz_5968d0d42e.png)](https://www.heinz.com/)

## 4. Redbull
Red Bull, het wereldwijde merk van energiedrankjes, maakt gebruik van Shopify Plus om zijn online winkel in de VS van energie te voorzien. Shoppers kunnen de winkel bezoeken en Red Bull merch te kopen terwijl ze de ultieme Shopify ervaring ervaren. Dit enterprise platform, bekend om zijn snelheid en energie, is de perfecte pasvorm voor het voedsel en drank bedrijf, omdat het helpt om hun e-commerce oplossingen te superchargen en hun online verkoop te stimuleren.

[![Blog Redbull.png](https://cmsad.digifist.com/uploads/Blog_Redbull_65c2f578a8.png)](https://www.redbullshop.com/en-int/)

## 5. BBC
De nationale omroep van het Verenigd Koninkrijk, de British Broadcasting Corporation (BBC), is gevestigd in het Broadcasting House in Londen. Voor hun Amerikaanse en Canadese winkels koos de BBC voor **Shopify Plus als vervanging van hun oude Magento platform**. Deze wereldberoemde organisatie dient als een uitstekend voorbeeld van de slagkracht die Shopify heeft bereikt bij grote bedrijven als het gaat om het selecteren van een ecommerce platform.

[![Blog BBC.png](https://cmsad.digifist.com/uploads/Blog_BBC_aac83f9593.png)](https://shop.bbc.com/)

## 6. Victoria Beckham
Victoria Beckham is een ander succesvol voorbeeld van een bedrijf dat gebruik maakt van het Shopify Plus platform. Haar modelabel, opgericht in 2008, is uitgegroeid tot een multi-channel bedrijf dat haar producten online aanbiedt. Door het gebruik van dynamische visuals, zoals video's en afbeeldingen, is het merk erin geslaagd de betrokkenheid van klanten te vergroten en heeft het zelfs verschillende prijzen gewonnen, waaronder Best Designer Brand en Brand of the Year bij de British Fashion Awards. Net als David maakt Victoria Beckham optimaal gebruik van de online winkelervaring.

[![Blog Victoria.png](https://cmsad.digifist.com/uploads/Blog_Victoria_dc772f8505.png)](https://international.victoriabeckham.com/)

## 7. Skims
Kim Kardashian is een mediapersoonlijkheid en ondernemer die een aantal succesvolle merken heeft gelanceerd, waaronder een shapewear-lijn. Net als haar zussen, Kylie Jenner en Khloe Kardashian, wordt het shapewear-merk mogelijk gemaakt door Shopify Plus. Shopify Plus staat bekend om zijn brede scala aan functionaliteiten en aanpasbare opties, waarmee merken zoals de shapewear-lijn van Kim Kardashian een unieke en gepersonaliseerde online winkelervaring voor hun klanten kunnen creëren.

[![Blog Skims.png](https://cmsad.digifist.com/uploads/Blog_Skims_e59f497ef9.png)](https://skims.com/)

## 8. Netflix
Ben je benieuwd wat Netflix doet op Shopify? Wel, het blijkt dat streamingdiensten zoals Netflix zich nu met ecommerce gaan bemoeien. Netflix.shop biedt limited edition kleding en producten gerelateerd aan enkele van zijn populairste series, zoals Stranger Things, La Casa de Papel en The Witcher. Deze items zijn perfect voor toegewijde fans, omdat ze slechts in gelimiteerde aantallen beschikbaar zijn.

Netflix werkt ook samen met opkomende ontwerpers om nieuwe collecties te creëren. De website ging live in juni 2021, en er wordt verwacht dat er meer stijlvolle merchandise wordt uitgebracht.

[![Blog Netflix.png](https://cmsad.digifist.com/uploads/Blog_Netflix_66edc85ab9.png)](https://www.netflix.shop/)

## 9. Supreme
Onlangs werd bekend dat Supreme, een populair skate en kledingmerk, zijn online winkel heeft overgezet naar het e-commerce platform van Shopify. De verhuizing is naar verluidt bedoeld om botpreventie op de site te verbeteren.

[![Blog supreme.png](https://cmsad.digifist.com/uploads/Blog_supreme_1d26de6ec1.png)](https://eu.supreme.com/)

## 10. Polaroid
Ondanks de opkomst van digitale fotografie is Polaroid erin geslaagd succesvol te blijven. Het bedrijf heeft geïnvesteerd in nieuwe producten en hun online aanwezigheid door gebruik te maken van het e-commerce platform Shopify Plus. Deze inspanningen in technologie en innovatie hebben hen geholpen om te blijven bloeien in de afgelopen jaren.

[![Blog Polaroid.png](https://cmsad.digifist.com/uploads/Blog_Polaroid_ca6e194bde.png)](https://www.polaroid.com/)

10 bekende merken op Shopify

One of the first metrics business owners try to improve to increase revenue is average order value. Pretty logical: the more a person spends per order, the more money you make. However, most people often buy only what he or she is looking for.
In this article, we'll teach you how to increase your average order value through some strategies.

## What is your average order value?
Average order value is the average amount a customer spends on an order. You can calculate it simply by dividing your store's total revenue by the number of orders placed. Keep in mind that this does not take into account marketing costs. For example: if your store has a total revenue of €3500 divided by 100 orders, this means that the average customer spends €35 per purchase with you. 

### 1. Create an order minimum for "free shipping" or other gifts
This is the most common but very effective and easy way to increase your average order value. To calculate your order minimum, take your average order value and increase it by 30%. Eg: if your average order value is €50, with a 30% increase, it becomes €65. You can use this new figure to offer free shipping on orders over €65. With apps from the Shopify App Store you can easily add notifications when customers checkout and have not reached their order minimum for free shipping, this notification can help you increase your average order value.

![cilem-freeshipping.png](https://cmsad.digifist.com/uploads/cilem_freeshipping_1f8ffd8c3e.png)

A variation on free shipping is to offer a fixed discount for orders over a certain amount. For example, you can offer a 10% discount or coupon for purchases over €75, 15% if you spend €100, etc. Very effective, but it makes your profits less predictable.

### 2. Bundle products or create packages
Offering bundle deals to your customers can greatly affect your average order value. For example, one such offer could be buy three and get a fourth free, or buy two and get a free gift. With bundle deals, make sure that you choose gifts that don't affect your margins too much (think of a $3 necklace, for example) and that you price your products so that you can cover the cost of the "fourth free". So try to put together bundles that cost less than if these items were sold individually. 

### 3. Up- or cross-selling of complementary products.
Cross-selling is offering an item that a customer may like that matches the product they are currently looking at or want to buy. For example, if your customer is looking at a coat, you might have a handbag to match it. An idea for cross-selling is to add all the products the model in the image is wearing to your featured products; you have a greater chance of selling a combination if the customer sees multiple items together.
Up-selling is when you encourage customers to buy more expensive items from the same category. This also applies to upgrades. For example, if your customer wants to buy an iPhone with a 32GB capacity, suggest a model with a 64GB or 128GB capacity. An effective way to upsell products is to sell more of the same product. For example, if your customer buys a coffee machine, suggest buying coffee beans with it.

![deliveroo-upselling.avif](https://cmsad.digifist.com/uploads/deliveroo_upselling_68aacc91d2.avif)

### This product is often purchased in conjunction with...
### or customers interested in this product often also buy... 
Add to your webshop is a way to help customers and an opportunity to increase your average order value.

However, don't overdo it in your offer, no one likes to feel like they are being oversold. Your upsells should be sincere and useful, so hand-pick items that best match the products in the customer's cart. To increase the likelihood of purchase, offer inexpensive upsells. If someone wants to buy between €50 and €100 worth of products, it's hard to convince them to spend an additional €100, you're better off convincing them to add a €20 product that matches their purchase.

**Shopify apps for cross-selling and upselling your customers:**

- Zipify One Click Upsell. Built for Plus customers, this app increases average order value with one-click upsell offers.
- CartHook Post Purchase Offers. Add native one-click promotions, including upsells and free gifts, to your Shopify store.
- Post Purchase Promotions. Increase sales with native upsells after purchase and more.
- Ultimate Special Offers. Create upsells for one-click offers directly in your store's checkout.

### 4. Offer deals for a specific time period.
You can offer a deal for a specific time period to increase average order value. For example, you can have a 2-day deal where your customers get a free gift or discount when they order for a certain amount. Although it only increases the average order value for a short period of time, urgency does help increase conversions and these types of deals are perfect for the slower periods.

### 5. Show savings on bulk orders
People love to save money. However, when your customers order large quantities, they can sometimes feel guilty about it. However, you can maintain a customer's high order value by displaying overall savings. This can prevent abandoned shopping carts or last changes to drop their amount.

If you show customers how much money they are saving per item with each addition, they will feel like they are scoring a deal. Showing people how much money they can save by buying multiple items can increase average order value, even if it's preventative.

![may-bulk.png](https://cmsad.digifist.com/uploads/may_bulk_f0cdb36508.png)

### 6. Set up a loyalty program
The advantage of a loyalty program is that it helps build a relationship with customers who keep returning to your webshop. Every time a customer orders from your webshop, they can earn points or discounts for being loyal customers.

![mayloyalty.png](https://cmsad.digifist.com/uploads/mayloyalty_539918eb30.png)

### 7. Offer live chat support for quick questions
By being available via live chat, customers' immediate questions can be answered, which means a greater chance of a sale and fewer abandoned shopping carts. Today, businesses that staff a live chat are selling more: 10-15% more per shopping cart.

Live chat is especially useful for higher-priced products, such as furniture, which may require more confidence to reach the checkout. As online businesses, we require our buyers to search and pay for products that are usually invisible. Product reviews, testimonials and other social proof can also help, but live chat can close the deal when it matters most.
In addition, if you offer your buyers a way to contact you immediately, you're not just helping one sale, you're fostering a conversation that can encourage repeat or multiple purchases.

2.02-1000x650-DigiFist BV-LCZ-120084.png

Seven ways to grow your online store's average order value

Eén van de eerste cijfers die bedrijfseigenaren proberen te verbeteren om de inkomsten te verhogen, is de gemiddelde bestelwaarde. Vrij logisch: hoe meer een persoon uitgeeft per bestelling, hoe meer geld je verdient. De meeste mensen kopen echter vaak alleen datgene waarnaar hij of zij op zoek is. In dit artikel leren we je aan de hand van enkele strategieën hoe je de gemiddelde bestelwaarde kunt verhogen.

## Wat is de gemiddelde bestelwaarde?
De gemiddelde bestelwaarde is het gemiddelde bedrag dat een klant uitgeeft bij een bestelling. Dit kan je simpelweg berekenen door de totale opbrengst van jouw winkel te delen door het aantal geplaatste bestellingen. Houd er rekening mee dat hierbij geen rekening wordt gehouden met marketingkosten. Bijvoorbeeld: als jouw winkel een totale omzet heeft van €3500, verdeeld over 100 bestellingen, dan betekent dit dat de gemiddelde klant bij jou €35 uitgeeft per aankoop.

### 1. Creëer een bestelminimum voor “gratis verzending” of andere geschenken
Dit is de meest voorkomende maar een zeer effectieve en eenvoudige manier om je gemiddelde bestelwaarde te verhogen. Om je bestelminimum te berekenen, neem je de gemiddelde bestelwaarde en verhoog je deze met 30%. Bijvoorbeeld: als jouw gemiddelde bestelwaarde €50 bedraagt, met een verhoging van 30%, wordt dit €65. Dit nieuwe getal kan je gebruiken om gratis verzending aan te bieden bij bestellingen vanaf €65. Met apps uit de Shopify App Store kan je makkelijk meldingen toevoegen wanneer klanten afrekenen en hun bestelminimum voor gratis verzending niet hebben bereikt, deze melding kan je helpen je gemiddelde bestelwaarde te verhogen.

![cilem-freeshipping.png](https://cmsad.digifist.com/uploads/cilem_freeshipping_1f8ffd8c3e.png)

Een variatie op gratis verzending is het aanbieden van een vaste korting voor bestellingen boven een bepaald bedrag. Zo kan je bijvoorbeeld een korting of kortingsbon van 10% aanbieden bij aankopen van meer dan €75, 15% als je €100 uitgeeft. Zeer effectief, maar het maakt je winst minder voorspelbaar.

### 2. Bundel producten of maak pakketten
Bundeldeals aanbieden aan je klanten kan je gemiddelde bestelwaarde sterk beïnvloeden. Eén van die aanbiedingen kan bijvoorbeeld een koop drie en krijg een vierde gratis zijn, of koop twee en ontvang een gratis geschenk. Zorg er bij bundeldeals wel voor dat je geschenken kiest die niet te veel invloed hebben op je marges (denk bijvoorbeeld aan een halsketting van €3) en dat je de producten zo prijst dat je de kosten van het “vierde gratis stuk” kunt dekken. Tracht dus bundels samen te stellen die minder kosten dan wanneer deze artikelen afzonderlijk verkocht zouden worden.

### 3. Up- of cross-selling van aanvullende producten
Cross-selling is een item dat een klant leuk kan vinden aanbieden. Het cross-selling product past bij het product dat ze op dat moment bekijken of willen kopen. Kijkt je klant bijvoorbeeld naar een jas, dan heb je misschien een handtas of een sjaal die erbij past. Een idee voor cross-selling is om alle producten die het model in de afbeelding draagt toe te voegen aan je aanbevolen producten, je hebt een grotere kans tot het verkopen van een combinatie als de klant meerdere items samen ziet. 

Up-selling is wanneer je klanten aanmoedigt om duurdere artikelen uit dezelfde categorie te kopen. Dit geldt ook voor upgrades. Als je klant bijvoorbeeld een iPhone wilt kopen met een capaciteit van 32GB, stel dan een model voor met een capaciteit van 64GB of 128GB. Een effectieve manier om producten te upsellen, is door meer van hetzelfde product te verkopen. Als je klant bijvoorbeeld een koffiemachine koopt, stel dan voor om er koffiebonen bij te kopen.

![deliveroo-upselling.avif](https://cmsad.digifist.com/uploads/deliveroo_upselling_68aacc91d2.avif)

#### Dit product wordt vaak in combinatie gekocht met…
#### of klanten die interesse hebben in dit product, kopen vaak ook… 
aan je webshop toe voegen is een manier om klanten te helpen en een mogelijkheid om je gemiddelde bestelwaarde te verhogen.

Overdrijf echter niet in je aanbod, niemand houdt ervan om het gevoel te hebben dat er te veel aan hem wordt verkocht. Je upsells moeten oprecht en nuttig zijn, kies daarom met handmatig items die het beste passen bij de producten in de winkelwagen van de klant. Om de kans op aankoop te vergroten, bied je goedkope upsells aan. Als iemand tussen de €50 en €100 aan producten wilt kopen, is het moeilijk om ze te overtuigen om nog eens €100 extra te spenderen, je kan de klant beter overtuigen een product van €20 toe te voegen dat bij de aankoop past.

**Shopify apps voor cross-selling en upselling van uw klanten:**

- Zipify One Click Upsell: Deze app is gebouwd voor Plus-klanten en verhoogt de gemiddelde bestelwaarde met upsell-aanbiedingen met één klik.
- Super Bump: Maak gerichte promotie-aanbiedingen na de aankoop.
- CartHook Post Purchase Offers: Voeg native promoties met één klik toe, waaronder upsells en gratis geschenken, aan jouw Shopify-winkel.
- Post Purchase Promotions: Verhoog de omzet met native upsells na aankoop en meer.
- Ultimate Special Offers: Creëer upsells voor aanbiedingen met één klik, rechtstreeks in de kassa van jouw winkel.

### 4. Biedt deals voor een bepaalde periode aan
Je kan een deal voor een bepaalde periode aanbieden om de gemiddelde bestelwaarde te verhogen. Zo kan je bijvoorbeeld een 2-daagse deal hebben waarbij je klanten een gratis geschenk of een korting krijgen wanneer ze voor een bepaald bedrag bestellen. Hoewel het de gemiddelde bestelwaarde maar voor een korte periode verhoogt, helpt de urgentie wel het aantal conversies te verhogen en zijn dit soort deals perfect voor de langzamere periodes.

### 5. Toon besparingen bij bulkbestedingen
Mensen houden ervan om geld te besparen. Wanneer jouw klanten echter grote hoeveelheden bestellen, kunnen ze zich daar soms schuldig over voelen. Je kan een hoge bestelwaarde van een klant echter behouden door algemene besparingen weer te geven. Dit kan verlaten winkelwagentjes of laatste wijzigingen om hun bedrag te doen dalen voorkomen.

Als je klanten laat zien hoeveel geld ze per item besparen met elke toevoeging, zullen ze het gevoel hebben dat ze een deal scoren. Door mensen te laten zien hoeveel geld ze kunnen besparen door meerdere items te kopen, kan de gemiddelde bestelwaarde worden verhoogd, zelfs als het preventief werkt.

![may-bulk.png](https://cmsad.digifist.com/uploads/may_bulk_f0cdb36508.png)

### 6. Zet een loyaliteitsprogramma op
Het voordeel van een loyaliteitsprogramma is dat het helpt bij het opbouwen van een relatie met klanten die steeds terugkeren naar jouw webshop. Elke keer dat een klant op jouw webshop bestelt, kunnen ze punten of kortingen verdienen omdat ze loyale klanten zijn.

![mayloyalty.png](https://cmsad.digifist.com/uploads/mayloyalty_539918eb30.png)

### 7. Bied live chatondersteuning voor snelle vragen aan
Door beschikbaar te zijn via live chat, kunnen klanten hun directe vragen beantwoord worden, wat een grotere kans op een verkoop betekent en minder verlaten winkelkarretjes. Tegenwoordig verkopen bedrijven die een live chat bemannen 10-15% meer per winkelwagentje.

Livechat is vooral handig voor producten met een hogere prijs, zoals meubels, waarvoor wellicht meer vertrouwen nodig is om de kassa te bereiken. Als online bedrijven vragen we van onze kopers om producten te zoeken en te betalen, die meestal onzichtbaar zijn. Productrecensies, getuigenissen en ander sociaal bewijs kunnen ook helpen, maar livechat kan de deal sluiten wanneer deze het belangrijkst is.

Bovendien, als je jouw kopers een manier biedt om onmiddellijk contact met jou op te nemen, help je niet slechts één keer verkopen, maar bevorder je een gesprek dat herhaalde of meerdere aankopen kan stimuleren.

Zeven manieren om de gemiddelde bestelwaarde van jouw online winkel te laten groeien

Shopify Point of Sale (POS) is one of the most popular point-of-sale apps. With Shopify POS you can sell almost anywhere, online and in person, including brick-and-mortar stores, markets, and pop-up shops with a variety of payment methods. Launched in 2013, the app has since had many iterations to integrate offline and online sales, orders, products and payments. Shopify POS powers more than a million businesses worldwide including Gymshark, Polaroid, Sony and Heinz.

## What is Shopify POS?
Shopify POS software lets you turn any mobile device into a point-of-sale to power your retail business in person and online. Shopify POS boasts a customizable POS terminal and a suite of Shopify hardware options so you can set up your POS exactly as you’d like it. 

Shopify POS is easy to use for new and established businesses. The software is cloud-based, with an intuitive interface and is designed to be an all-in-one system with features including inventory tracking, staff management and omnichannel selling. 24/7 customer support is available by chat, email and phone, and merchants have access to a library of onboarding resources including video tutorials, blogs and a community forum.

Shopify Point of Sale has two plans: Shopify POS Lite and Shopify POS Pro. You need a Shopify e-commerce plan to use Shopify POS. Your Shopify e-commerce store is where you will view and manage your business dashboard regardless of whether you are selling in-person or online. The Shopify POS app powers customer-facing activities and in-store settings.

<iframe width="1095" height="616" src="https://www.youtube.com/embed/2GDRawxdOdU" title="POS: All-new Shopify POS demonstration || Shopify Help Center" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

## What payments does Shopify POS accept?
Shopify POS accepts popular payment methods including Visa, Mastercard and American Express as well as debit cards with a swipe card reader. Shopify POS also accepts contactless payments through Apple Pay and Google Pay as well as Interac with the Shopify Tap & Chip Card Reader. You can also accept gift cards and set your account up for custom payment options such as cheques, IOUs, cryptocurrency or gold coins. Cash transactions are also possible if you’re offline or don’t have the required hardware. 

### Shopify POS Lite Feature Overview:
Here are the features available with Shopify POS Lite:
- Product QR codes so customers can learn more about products and purchase online via smartphone
- Send cart to buy online for items customers are interested in but didn’t purchase in store
- Inventory tracking across different sales channels and locations
- Unique pins for staff members to log into the POS
- Customizable smart grid to speed up checkout
- Discount and promo codes for online and retail transactions
- Automatic sales tax calculations based on your store’s location
- Ability to send custom email and SMS receipts to build customer engagement
- Customer dollar or percentage discounts for an entire cart or individual items
- Unlimited product inventory with collections, variants and multi-location inventory
- Track special requests by adding notes to orders 
- Ability to accept cash payments if you are offline
- Accept returns from any online or in-person location and see inventory updated automatically
- Multi-location inventory, unlimited products and the ability to add product variants
- Track and share the status of inventory across the sales lifecycle
- Robust customer profiles with order history, lifetime spend and contact information
- Loyalty program to reward customers 
- Assign customer tags which you can filter and search
- Custom receipts by email and SMS
- Advanced reporting and analytics including dashboard overview, retail sales reports,  cash tracking, cash flow and product reports, and finance and inventory reports
- Compatibility with Shopify POS hardware
- Free hardware shipping and returns
- Shopify Payments integration including auto-reconciliation, chargebacks and cash-flow management
- Intuitive and fast checkout with a variety of payment options including credit card, Interac, Apple Pay and Google Pay
- Ability to accept and email gift cards, create custom payment types, split payments and accept partial payments 
- Powerful marketing tools including social media integration, email marketing, access to Google Merchant Center and the ability for customers to leave product reviews

### Shopify POS Pro Feature Overview
Shopify POS Pro has all the features of Shopify Lite plus:
- Omnichannel selling for local pickup and local delivery, as well as the option to buy in-store and ship directly to customers from locations with available inventory
- Ability to accept exchanges and returns in-store for products purchased online
- Smart inventory management including purchase orders, demand forecasting, transfers and low-stock reports
- Advanced staff management including specifying when staff needs manager approval, assigning custom roles to staff and attributing sales to staff for commissions
- Add an unlimited number of staff members to your POS
- Save, manage and retrieve carts to keep checkout moving smoothly
- Automatic inventory updating for online and in-person exchanges
- Custom printed receipts
Daily sales reports

## Pros of Shopify POS: A closer look at some of the standout features

**1. Inventory Management**
Shopify Point of Sale has sophisticated inventory management tools to help you manage 
your business. You can set up and track inventory across multiple locations, import and 
export, transfer between locations, and change prices in bulk. 

Shopify’s standout inventory management feature is its powerful inventory location tool.
You can assign inventory to multiple locations like retail stores, warehouses and pop-up shops. You can prioritize which location you want to fulfill online orders first or fulfill an order based on whichever location is closest. You can also view your inventory history for both products and variants. This flexibility lets you maximize sales while keeping inventory in check.

**2. Omnichannel Selling**
Shopify POS is designed for omnichannel selling and offers a seamless, integrated 
experience for customers buying in-store and online. Multichannel features include the 
ability to attach QR codes to products so in-store customers can learn more about the 
product on their smartphone and purchase online if they choose. You can also accept 
exchanges for purchases bought at another location, or online, and your inventory will 
automatically update. 

Shopify Point of Sale offers a flexible buying experience. You can start a cart in-store 
and email it to your customer so they can complete the purchase online. This is perfect 
for indecisive shoppers or big-ticket purchases that customers may need more time to 
research and plan before buying.

**3. Sales Tools**
The sales tools on Shopify Point of Sale are structured to keep you organized and 
minimize the amount of time you need to spend on admin. One of the standout features 
of Shopify POS is that it unifies in-store and online sales with a single dashboard to manage customers, payments, orders and inventory across the different places you sell. This puts you in the driver’s seat to manage the entirety of your business in one view, rather than having to pull and sync sales reports from multiple places.  

Other notable sales tools include the ability to add unlimited products to your POS and 
Shopify e-commerce site, product collections to categorize products, and product 
variants that let you add multiple variations such as size, colour and material. Shopify 
POS also offers global payment processing for international B2B and B2C sales.

**4. Shopify Payments**
All Shopify plans include access to Shopify Payments and are compatible with the Shopify POS system. You won’t be charged third-party transaction fees for orders that are processed using Shopify Payments. Shopify POS accepts a wide range of payment options with transparent pricing. There are no hidden fees or set-up charges, you only pay flat-rate transaction fees to process credit card payments. Transaction fees are automatically deducted from each sale so you know exactly how much profit you will make. 

Auto-reconciliation lets you track orders and their payouts, and chargebacks are easy to manage because all required information is linked to the original order in your admin. Reporting is easy and succinct, providing data on revenue and when payments will arrive from in-store and online sales. 

How much does Shopify POS charge for credit card usage?
Processing rates are standard regardless of what credit card is used and are based on your Shopify plan: Advanced 2.4% + 0¢ , Shopify 2.6% + 0¢ , Basic 2.7%. + 0¢.

**5. Shopify Hardware**
Shopify has a large selection of mobile POS hardware. If you live in a supported country you can purchase hardware online at the Shopify Hardware Store. Shopify is transparent with hardware pricing, listing the prices of each item, and offers the flexibility to purchase individual items as well as bundles. In addition, Shopify offers unlimited registers at each location. Simply download the Shopify POS app onto as many devices as you need.

Shopify POS retail kit has the following products. Hardware has a 1-year warranty for Shopify POS Lite plans and a 2-year warranty for POS Pro plans.

- Tap & Chip card reader – $49
- Shopify Dock for Tap & Chip reader – $39
- Shopify Retail Stand for iPad 10.2”/ Air 10.5” – $149
- Shopify Retail Stand for iPad 9.7” – $149
- Shopify Retail Kit 10.2”/ Air 10.5” – $299
- Shopify Casual Kit – $99
- Shopify Mini Dock Cable – $9
- Shopify Mounting Kit – $9
- Barcode scanners - $299-$329
- Label printers $199 - $499 (for wireless until)
- Receipt printers $289-$359
- Cash drawer $139
- 10 lbs shipping scale - $49
- 100 lbs shipping scale - $89

## How much does Shopify POS cost?

Shopify has 2 POS plans to choose from, Shopify POS Lite, and Shopify POS Pro. Both plans are feature rich and include e-commerce capabilities, payments, and the ability to integrate with accounting and loyalty programs. 

**Shopify Lite:** Included at no additional charge with all Shopify Plans, POS Lite offers in-person credit card rates starting at 2.4% + 0 cents, mobile POS, order and product management, customer profiles, as well as additional features like customizable checkouts, automatic tax calculation, unlimited products and variants, multi-location inventory, customer loyalty, and analytics.

**Shopify POS Pro:** Shopify POS Pro contains all of the features available with Shopify POS Lite plus unlimited store staff, smart inventory management, omnichannel selling features, unlimited registers, staff roles and permissions and in-store analytics. Shopify POS Pro also lets you set up automatic discounts both in-person or online, buy online and pick up in store, and the option to buy in-store and have merchandise shipped to your home. 

Shopify POS Pro is free for all Shopify Plus merchants. If you are not a Plus merchant, the cost of Shopify POS Pro is your Shopify plan + $89.00 a month per location. 

You need a Shopify plan to access Shopify POS. Shopify offers 4 store plans “Basic” at $38.00 a month, “Shopify” at $99.00 a month, “Advanced” for $389.00 a month, and Shopify Plus. Shopify Plus is Shopify’s enterprise commerce platform. Pricing starts at $2000 a month with the total cost based on overall sales volume. Contact DigiFist for more information about Plus pricing.  

## How to set up Shopify POS
Shopify POS is designed to be user-friendly and simple to install. Follow these 4 steps for a quick and easy setup:

1. Download the Shopify POS app. You will need an iPad, iPhone or Android phone. You can use Shopify POS on a computer. Desktop PC POS software is available in the Shopify App Store for Windows and MacOS platforms.
2. Select a Shopify Plan if you are not already a Shopify merchant
3. Create your Shopify store and decide on the products you want to sell
4. Visit the Shopify Hardware Store and buy the items you need to take payments

For help setting up your Shopify store or Shopify POS, contact the expert team at Digifist. We are a Shopify Plus agency and can help you with your Shopify needs.

1.03-1000x650-DigiFist-BV-JG-121016 (1) (1).png

Shopify POS - Everything You Need To Know

1.02-1000x650-DigiFist BV-CKF-95222 (1).png

De online business-to-business-markt (B2B) maakt een explosieve groei door. De verwachting is dat rond 2025 meer dan 80% van alle B2B-transacties online plaatsvindt. De waarde van de wereldwijde e-commercemarkt komt dan boven de $7,7 biljoen USD uit. B2B-e-commerce is zakelijk gezien een uitstekend idee. Wanneer je online wholesale verkoopt, heb je toegang tot een mondiale markt met de potentie om bestellingen binnen te halen met grotere volumes en minder tijd en kosten per verkoop vergeleken met de traditionele rechtstreekse verkoop aan consumenten (B2C, ook wel D2C genoemd).

Of je nu een ervaren B2B-verkoper bent die gaat uitbreiden naar e-commerce, of voor het eerst aan de slag gaat met groothandel - Shopify Plus heeft alle functies die je nodig hebt. Shopify B2B is rechtstreeks ingebouwd in het Shopify-beheercentrum. Hierdoor kun je vanuit één platform en één webshop zowel wholesale als B2C verkopen met de kracht van Shopify. Combineer het betrouwbare, gebruiksvriendelijke e-commerceplatform van Shopify met de aanvullende functionaliteiten die je nodig hebt voor B2B tot één handige oplossing, waarmee je gebruik kunt maken van alle unieke Shopify Plus-functies en je je webshop helemaal naar eigen wens kunt aanpassen.

In dit artikel bespreken we de belangrijkste B2B-functies van Shopify, blended en dedicated webshops, en het verschil tussen Shopify B2B en het Shopify Plus Wholesale Channel, het groothandelskanaal van Shopify Plus. Verder vind je hier een checklist van dingen waar je aan moet denken voordat je van start gaat met je Shopify B2B-webshop.

## Heb ik Shopify Plus nodig voor B2B?
Ja. B2B is alleen beschikbaar met Shopify Plus, en is zonder extra kosten inbegrepen in je Shopify Plus-abonnement. De prijs van Shopify Plus varieert en is afhankelijk van de omzet van je onderneming. Wanneer je van plan een B2B-webshop op te zetten of wilt upgraden naar Shopify Plus, [neem dan contact met ons op](https://www.digifist.com/nl-be/help-center/contact-us). Als Shopify Plus-agency hebben wij Plus-experts klaar zitten om je van dienst te zijn.

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/760286752?h=d74697740b&badge=0&autopause=0&player_id=0&app_id=58479/embed" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen frameborder="0" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></div>

## De B2B-functies van Shopify
Laten we de 7 belangrijkste functies van Shopify B2B eens bekijken, zodat jij die kunt inzetten om alles uit dit e-commerceplatform te halen.

### 1. Bedrijfsprofielen
In Shopify B2B zijn [bedrijven](https://help.shopify.com/en/manual/b2b/companies) de zakelijke klanten aan wie je een bedrijfsprofiel hebt toegewezen.

Met deze functie kun je een lijst van groothandelsbedrijven opstellen en per bedrijf tot 50 locaties toevoegen. Elke locatie kan worden voorzien van eigen prijslijsten, betalingsvoorwaarden, checkout-opties, en verzendadressen. Dat betekent dat je B2B-klanten kunnen inloggen op je webshop, de locatie kunnen selecteren waar ze voor bestellen, en dan precies de prijzen, verkoopvoorwaarden en verzendopties te zien krijgen die gelden voor die locatie. Zo ontstaat voor zowel verkoper als koper een ervaring op maat.

![Company_profiles_screenshot.png](https://cmsad.digifist.com/uploads/Company_profiles_screenshot_8ebeb467b8.png)

### 2. Prijslijsten
De[ prijslijst-functie](https://help.shopify.com/en/manual/b2b/price-lists) is een gebruiksvriendelijke manier om een gepersonaliseerde prijslijst op te stellen voor je B2B-klanten, zonder dat je hiervoor afhankelijk bent van ingewikkelde apps of tags. Je kunt vaste prijzen of kortingspercentages vaststellen voor al je producten, en zo per bedrijf of locatie een unieke prijslijst aanbieden. Prijslijsten kunnen zowel vaste prijzen als kortingspercentages bevatten. Hierdoor kun je prijzen aanpassen van producten met hogere productiekosten, of wanneer je een hogere winstmarge wilt behalen.

Met Shopify B2B wholesale kun je een onbeperkt aantal prijslijsten voor je B2B-webwinkel samenstellen. Per bedrijfslocatie kun je maximaal 25 prijslijsten toewijzen.

![Price_lists_screenshot.png](https://cmsad.digifist.com/uploads/Price_lists_screenshot_1e345cccb6.png)

### 3. Betalingsvoorwaarden
Een van de belangrijkste onderdelen van een commerciële transactie is weten wanneer en hoe je betaald gaat worden voor je product. In de [betalingsvoorwaarden](https://help.shopify.com/en/manual/b2b/payment-terms) kun je instellen hoelang een bedrijf heeft om een bestelling te betalen. Deze krachtige functie is volledig geautomatiseerd. Dat betekent dat je betalingsvoorwaarden kunt toewijzen en betalingen zeer efficiënt kunt ordenen en volgen door het beheren van gegevens in je administratie.

Aan elke bedrijfslocatie kan een eigen betalingstermijn worden toegewezen. Op dit moment zijn er twee opties: ‘none’ en ‘net’. ‘None’ is de standaard betaaltermijn, waarbij de klant meteen betaalt bij het uitchecken. ‘Net’ is een flexibele termijn, waarbij je B2B-klanten kunnen betalen op een moment tussen het plaatsen van de bestellen en de door jou bepaalde uiterste betaaldatum. De beschikbare termijnen zijn net 7, net 15, net 30, net 60 en net 90, waarbij het getal staat voor voor het aantal dagen waarbinnen de betaling ontvangen moet zijn.

![Payment_terms_screenshot.png](https://cmsad.digifist.com/uploads/Payment_terms_screenshot_20ca4a7d76.png)

### 4. Checkout en self-service
Als je Shopify Plus-groothandel is geconfigureerd voor zowel B2B als B2C, kunnen je klanten verschillende soorten accounts hebben in je webwinkel. B2B-klanten krijgen de optie in te loggen met hun B2B-account. Daar kunnen ze de bedrijfs- en locatie-informatie van hun account bekijken, de groothandelsprijslijst zien, en hun B2B-bestellingen plaatsen en bekijken.

Met self-service kunnen klanten bepaalde aspecten van hun account aan de kant van de koper zelf aanpassen en beheren. Zo kunnen ze hun bestellingen volgen en filteren op datum, ordernummer en status. B2B-klanten kunnen ook selecteren voor welke bedrijfslocatie ze een bestelling plaatsen, en de bedrijfsgegevens aanpassen.

Afhankelijk van jouw behoefte kun je instellen hoe je B2B-klanten toegang hebben tot hun account. Zo kun je de instellingen van je webshop bijwerken, de inloggegevens rechtstreeks of in een welkomstmail delen met je B2B-klanten, en handmatig de URL toevoegen aan je webshopnavigatie.

### 5. Btw-controle voor bedrijven binnen de EU
Als je B2B-onderneming gevestigd is in de EU, moet je kennis hebben van de btw-regels en moet je weten hoe je de Shopify-belastingregels moet instellen voor B2B-klanten binnen de EU. De btw-regels hangen af van aan wie je verkoopt, in welk EU-land, en van de hoeveelheid verkopen die je binnen dat specifieke land verwerkt. Verder zullen er binnen je land bepaalde B2B-transacties vrijgesteld zijn van btw. Voor deze B2B-aankopen moeten bedrijven een ontheffing kunnen overleggen.

De regels voor btw-vrijstelling moeten goed zijn ingesteld voor de checkout. Hiertoe kun je een btw-controle-API configureren en koppelen aan de checkout van je webshop. Er kan eenvoudig een externe API voor btw-controle voor aankopen binnen de EU worden gekoppeld aan elk aanpasbaar veld op de checkout-pagina. Hierdoor voeg je een extra beveiligingslaag toe om fraude te voorkomen.

DigiFist kan helpen met het configureren van deze instellingen. Wanneer je [contact met ons opneemt](https://www.digifist.com/nl-be/help-center/contact-us), zijn wij je graag van dienst.

### 6. B2B-klanten beheren
Als webwinkel-eigenaar krijg je van Shopify B2B Wholesale de tools in handen om je B2B-klanten te beheren en te bepalen hoe ze jouw webwinkel kunnen gebruiken. Jij bepaalt voor welke handelingen de klant toestemming heeft: Je kunt selecteren tot welke bedrijfslocaties een klant toegang heeft, en je kunt klanten toevoegen en verwijderen. Op dit moment kun je maximaal 10 klanten toewijzen per bedrijfslocatie.

Wanneer een B2B-klant inlogt met een nieuwe klantaccount, wordt er een mail naar die klant gestuurd met een verificatiecode. Dankzij deze extra beveiligingslaag weet je zeker dat B2B-kopers zijn geverifieerd voordat ze groothandelsproducten en -prijzen kunnen zien of bestellingen kunnen plaatsen en volgen. Zo weet je zeker dat je gevoelige informatie alleen zichtbaar is voor geautoriseerde klanten.

### 7. Integratie van ERP-software (Enterprise Resource Planning)
Veel grootschalige B2B-bedrijven die overgaan op Shopify Plus B2B beschikken al over zogenaamde Enterprise Resource Planning-software (ERP-software). ERP-software wordt gebruikt voor het organiseren van productinformatie, het beheren van voorraad, en het volgen van bestellingen. Het kan veel tijd en moeite kosten om deze software te integreren met andere platforms zoals Shopify.

Om dit probleem op te lossen heeft Shopify het [Global ERP-programma](https://news.shopify.com/the-best-in-commerce-joins-the-best-in-enterprise-shopify-launches-global-erp-program) gelanceerd. Dankzij dit programma kunnen belangrijke ERP-partners zoals Microsoft, Brightpearl en Oracle Net Suite gecertificeerde apps bouwen die rechtstreeks geïntegreerd kunnen worden in de Shopify App Store. Daardoor hebben Shopify Plus-merchants geen apps van derden meer nodig om hun ERP te verbinden met Shopify.

Shopify B2B is een platform dat blijft vernieuwen. Er worden regelmatig speciale B2B-functies ontwikkeld en geïntegreerd. Er staan binnenkort diverse releases gepland, waaronder B2B-API-regels, eenvoudig opnieuw bestellen, staffelprijzen, prijzen voor bulkorders, regels om minimum- en maximumbestelaantallen in te stellen, en contextual publishing, waarbij producten voor bepaalde B2B-klanten worden verborgen of juist worden getoond.

## B2B Wholesale: Het verschil tussen blended en dedicated winkels.
Wanneer je je B2B-webshop met Shopify aan het opzetten bent, moet je beslissen of je een blended of dedicated winkel wilt. Bij een blended winkel verkoop je zowel aan zakelijke als aan particuliere klanten, bij een dedicated winkel kies je voor één klanttype. Beide soorten hebben voor- en nadelen, dus het is belangrijk dat je het winkeltype kiest dat het best aansluit bij de behoeften van jouw onderneming.

**Blended**: Bij een blended winkel accepteer je zowel B2B- als B2C-bestellingen. B2B-klanten moeten inloggen met hun B2B-account en voldoen aan de verificatie voordat ze de groothandelsprijzen en -producten kunnen zien en kunnen afrekenen. Dit type webwinkel is handig wanneer je je zaken graag eenvoudig houdt: Je kunt data en gegevens beheren met één dashboard voor zowel B2B als B2C, waardoor je tijd en moeite bespaart.

Het nadeel van een blended winkel is dat veel functies niet gesegmenteerd kunnen worden, en daardoor van toepassing zijn op zowel B2B- als B2C-klanten. Zo hebben B2B-klanten en B2C-klanten dezelfde winkelervaring; wanneer je het gebruik van cadeaubonnen activeert kunnen zowel B2B- als B2C-klanten die gebruiken; en de verzendopties en verzendkosten zijn voor beide typen klanten hetzelfde. Een blended webshop is dus een goede oplossing wanneer je geen verschillende instellingen voor je B2B- en B2C-klanten nodig hebt. Als je wel verschillende instellingen nodig hebt, is een dedicated winkel een betere oplossing.

**Dedicted**: Een dedicated winkel houdt in dat je een aparte webwinkel inricht voor je B2B-klanten. Zo kun je je B2B-klanten een op maat gemaakte winkelervaring bieden die losstaat van je B2C-webshop. Met een dedicated store kun je gebruik maken van unieke B2B-kortingscodes, meldingen, cadeaubonnen, verzendopties en tarieven. Ook kun je analytics ophalen die specifiek gebaseerd zijn op je B2B-klantbasis.

Het voordeel van een dedicated store is dat je de gegevens van je beide klantgroepen apart kunt bekijken en dat je beide klantgroepen een eigen winkelervaring kunt bieden. Het nadeel is dat het meer tijd kost: Je moet een extra webshop opzetten en onderhouden, de B2B- en B2C-webshops apart beheren, en voor beide webshops data ophalen en analyseren. Een dedicated winkel is een goede keuze als je je verschillende klantgroepen wilt kunnen onderscheiden.

## Shopify B2B versus Shopify Plus Wholesale Channel
Met Shopify B2B heb je meer mogelijkheden om te personaliseren dan met het groothandelskanaal van Shopify Plus. We zien Shopify B2B dan ook als de toekomst van de groothandel op Shopify. B2B op Shopify is rechtstreeks ingebouwd in het Shopify-beheercentrum. Dat betekent dat de krachtigste tools en functies die beschikbaar zijn voor je B2C-webshop ook kunnen worden ingezet voor B2B. Het Shopify Plus Wholesale Channel is echter een kanaal dat volledig los staat van het kernplatform van Shopify. De aanpassingsmogelijkheden zijn gering, en het kanaal beschikt over beperkte functionaliteiten in vergelijking met de B2B- en B2C-mogelijkheden van Shopify.

Verder biedt de Shopify B2B-marktplaats de keuze tussen een eenvoudig uit te breiden blended of dedicated store, en hebben groothandelaren toegang tot API’s waarmee bestaande ERP’s en CRM's kunnen worden verbonden. Er worden geen nieuwe functies meer toegevoegd aan het Plus Wholesale Channel, aangezien Shopify zich nu concentreert op Shopify B2B als beste groothandelsoplossing voor kopers en verkopers.

## Waar moet je aan denken voordat je je Shopify B2B-webshop opzet?
Het Shopify B2B-platform is voortdurend in ontwikkeling. Of je nu een blended of dedicated webshop kiest, het is belangrijk om vooraf goed na te denken over de volgende zaken: Het maximum voor een B2B-bestelling is 500 verschillende producten per klant, en per bedrijfslocatie kun je maximaal 25 prijslijsten koppelen. Op dit moment zijn abonnementen niet compatibel, en B2B-klanten moeten de eerste keer inloggen met een nieuw account die vervolgens gevalideerd wordt met een toegangscode die naar het gebruikte e-mailadres wordt verzonden.

Hieronder volgt een lijst van functies die beschikbaar zijn op Shopify B2B, maar die niet standaard ingeschakeld zijn wanneer je begint met de configuratie van je webshop. Neem contact op met DigiFist wanneer je deze functies graag wilt inschakelen voor je Shopify B2B-webshop:
- Aankopen doen met cadeaukaarten
- Kortingen
- Scripts voor kortingen op orderregels
- Herstellen van afgebroken checkouts

Ten slotte volgt hieronder een overzicht van functies die op dit moment niet beschikbaar zijn op Shopify B2B:
- Lokale bezorging
- Versnelde checkout
- Fooien geven
- Online bestellingen ophalen in de winkel
- Veranderen van de klant voor B2B-bestellingen
- Scripts voor betaling of verzending
- Het bestand checkout.liquid bewerken om de checkout aan te passen
- Verkoop van niet-fysieke zaken, zoals diensten

De kansen voor online B2B-verkoop zijn enorm, en de markt groeit alleen maar. Shopify B2B is de beste e-commerce-oplossing voor je groothandel. Shopify B2B is volledig aanpasbaar, draait op het kernplatform van Shopify, en biedt de keuze tussen een blended of dedicated uitbreidingswinkel. Dankzij de indrukwekkende hoeveelheid functies is dit het B2B-platform waar je al die tijd op gewacht hebt. Ben je klaar om je webwinkel op te zetten? [Neem vandaag nog contact op met DigiFist](https://www.digifist.com/nl-be/help-center/contact-us) en start je onderneming met ondersteuning van een Shopify Plus Expert.

De B2B-functies van Shopify Plus - Zo ga je aan de slag

İşletmeler arası (B2B) e-ticaret pazarı hızla büyüyor. 2025 yılına kadar tüm B2B ticaret işlemlerinin %80'inin çevrimiçi olarak gerçekleşmesi ve küresel e-ticaret pazar değerinin 7,7 trilyon ABD doları'na ulaşması bekleniyor. B2B e-ticaret, mantıklı bir iş stratejisidir: Toptan satışları çevrimiçi olarak yaparak, küresel bir pazara erişebilir ve geleneksel doğrudan tüketiciye (DTC) ticarete kıyasla satış başına daha az zaman ve maliyetle daha yüksek sipariş hacimleri oluşturabilirsiniz.

İster deneyimli bir B2B satıcısı olarak çevrimiçi genişliyor olun, ister toptan satışa tamamen yeni başlayın, Shopify Plus B2B ihtiyacınız olan tüm özelliklere sahiptir. Shopify B2B, Shopify yönetici paneline doğrudan entegre edilmiştir ve Shopify'ın tüm gücünü kullanarak tek bir platform ve mağazadan toptan ve DTC satış yapmanıza olanak tanır. Shopify'ın güvenilir ve kullanıcı dostu e-ticaret platformunu, B2B için gereken ek işlevsellikle tek ve kullanımı kolay bir çözümde birleştirebilir ve Shopify Plus'a özgü özelleştirme araçlarına erişebilirsiniz.

Bu makalede, temel Shopify B2B özelliklerini, harmanlanmış ve özel mağazalar arasındaki farkları, Shopify B2B ile Shopify Plus Toptan Satış Kanalı arasındaki ayrımı ve Shopify B2B çevrimiçi mağazanızı başlatırken dikkate almanız gerekenler için bir kontrol listesini ele alacağız.

## B2B için Shopify Plus'a İhtiyacım Var mı?
Evet. Shopify'da B2B sadece Shopify Plus'ta mevcuttur ve ek bir maliyet olmadan Shopify Plus aboneliğinize dahildir. Shopify Plus fiyatları, işletmenizin hacmine bağlı olarak değişir. Bir B2B çevrimiçi mağazası kurmakla ilgileniyorsanız veya Shopify Plus'a yükseltmek istiyorsanız, Shopify Plus Ajansı olarak DigiFist ile iletişime geçin ve bir Plus uzmanıyla konuşun.

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/760286752?h=d74697740b&badge=0&autopause=0&player_id=0&app_id=58479/embed" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen frameborder="0" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></div>

## Shopify B2B Özellikleri
Shopify B2B ile birlikte gelen en iyi yedi özelliğe bir göz atalım, böylece e-ticaret platformunun tam potansiyelini kullanabilirsiniz.

## 1. Şirket Profilleri
Shopify B2B'de, şirketler, bir şirket profili atadığınız işletme müşterileridir.

Bu özellikle, toptan satış şirket profillerinin bir listesini oluşturabilir ve şirket başına 50'ye kadar konum ekleyebilirsiniz. Her konum, ayrı fiyat listeleri, ödeme koşulları, ödeme seçenekleri ve teslimat adreslerine sahip olacak şekilde özelleştirilebilir. Bu sayede B2B müşterileriniz mağazanıza giriş yapabilir, satın aldıkları konumu seçebilir ve o konum için belirlenen fiyatları, ödeme koşullarını ve teslimat seçeneklerini alabilirler; bu da hem alıcı hem de satıcı için özel bir deneyim yaratır.

![Company_profiles_screenshot.png](https://cmsad.digifist.com/uploads/Company_profiles_screenshot_8ebeb467b8.png)

## 2. Fiyat Listeleri
Fiyat listeleri özelliği, karmaşık uygulamalara veya etiketlere güvenmeden B2B müşterileriniz için özel fiyatlandırma ayarlamanın kullanıcı dostu bir yoludur. Tüm ürünleriniz için sabit veya yüzde indirimli fiyatlar belirleyebilir ve farklı şirketlere veya konumlara özel fiyat listeleri sunabilirsiniz. Fiyat listeleri, hem genel bir yüzde hem de sabit fiyatlar içerebilir, bu da üretimi daha pahalı olan veya daha yüksek kâr marjı hedeflediğiniz ürünlerde fiyatlandırmayı değiştirmenize olanak tanır.

Shopify B2B, toptan satış mağazanızda sınırsız sayıda fiyat listesi oluşturmanıza olanak tanır. Şirket konumu başına maksimum 25 fiyat listesi atayabilirsiniz.

![Price_lists_screenshot.png](https://cmsad.digifist.com/uploads/Price_lists_screenshot_1e345cccb6.png)

### 3. Ödeme Koşulları
Bir ticaret işleminin en önemli parçalarından biri, ürününüz için ne zaman ve nasıl ödeme alacağınızı bilmektir. Ödeme koşulları, bir şirketin siparişi için ödeme yapması gereken süreyi ayarlamanıza olanak tanır. Bu güçlü özellik tamamen otomatiktir; böylece ödeme koşulları atayabilir, verilerinizi yönetim panelinizde izleyerek ödemeyi mümkün olan en verimli şekilde sıralayabilir ve tahsil edebilirsiniz.

Her şirket konumuna bir ödeme koşulu atanabilir. Şu anda iki ödeme seçeneği vardır: Yok ve Net. "Yok", müşterilerin ödeme sırasında ödeme yaptığı varsayılan ödeme koşuludur. "Net", esnek bir ödeme koşuludur ve B2B müşterilerinizin sipariş verildiği andan belirlediğiniz son ödeme tarihine kadar herhangi bir zamanda ödeme yapmasına olanak tanır. Mevcut koşullar Net 7, Net 15, Net 30, Net 60 ve Net 90'dır.

![Payment_terms_screenshot.png](https://cmsad.digifist.com/uploads/Payment_terms_screenshot_20ca4a7d76.png)

### 4. Ödeme ve Self-Servis
Shopify Plus toptan satış mağazanız hem B2B hem de DTC için yapılandırılmışsa, müşterilerinizin çevrimiçi mağazanızda farklı hesapları olacaktır. B2B müşterileri, B2B hesaplarıyla giriş yapmaları istenecektir. Buradan, hesaplarındaki şirket ve konum bilgilerini görüntüleyebilir, toptan fiyat listelerini görebilir ve B2B siparişlerini verebilir ve inceleyebilirler.

Self-servis seçeneği, müşterilerin alıcı tarafında hesaplarının bazı yönlerini yönetmelerine olanak tanır. Siparişlerini takip edebilir ve tarihe, sipariş numarasına ve duruma göre filtreleyebilirler. B2B müşterileri ayrıca satın aldıkları şirket konumunu seçebilir ve alıcı bilgilerini düzenleyebilirler.

B2B müşterilerinizin hesaplarına nasıl erişeceklerini ihtiyaçlarınıza göre ayarlayabilirsiniz. Seçenekler arasında çevrimiçi mağaza ayarlarınızı güncelleme, giriş bilgilerini B2B müşterilerinizle doğrudan veya hoş geldiniz e-postası aracılığıyla paylaşma ve URL'yi çevrimiçi mağaza navigasyonunuza manuel olarak ekleme bulunur.

### 5. AB İşletmeleri için KDV Doğrulaması
B2B şirketiniz AB'de bulunuyorsa, KDV düzenlemeleri ve AB'deki B2B toptan müşterileri için Shopify vergi kurallarının nasıl ayarlanacağı konusunda bilgi sahibi olmanız gerekir. KDV kuralları, kime satış yaptığınıza ve hangi AB ülkesinde olduğuna ve ayrıca o ülkede işlediğiniz satış miktarına bağlı olarak farklılık gösterir. Ayrıca, ülkenizdeki yargı kuralları bazı B2B işlemlerini vergiden muaf sayabilir. Bu B2B satın alımları için şirketlerin bir muafiyet mektubu sunmaları gerekir.

Vergiden muafiyet kuralları, ödeme sırasında doğru şekilde yapılandırılmalıdır. Bunu yapmak için, Shopify mağazanızın ödeme sayfasına bir KDV doğrulama API'si kurabilirsiniz. Harici bir AB KDV doğrulama API'si, ödeme sayfasındaki herhangi bir özel alana kolayca bağlanabilir ve dolandırıcılığı önlemek için ekstra bir güvenlik katmanı ekler.

DigiFist bu ayarları yapılandırmanıza yardımcı olabilir. Bizimle iletişime geçin(https://www.digifist.com/en/help-center/contact-us), size yardımcı olmaktan memnuniyet duyarız.

### 6. B2B Müşterilerini Yönetme
Mağaza sahibi olarak, Shopify B2B toptan satış, B2B müşterilerinizi ve mağazanızla nasıl etkileşimde bulunabileceklerini yönetmeniz için size araçlar sunar. Müşteri izinlerini kontrol edersiniz: Bir müşterinin erişebileceği şirket konumlarını seçebilir ve mağazanızdan müşteri ekleyebilir veya silebilirsiniz. Şu anda, her şirket konumuna maksimum 10 müşteri atanabilir.

Bir B2B müşterisi yeni bir müşteri hesabıyla giriş yaptığında, kendilerine bir doğrulama kodu e-postayla gönderilir. Bu ekstra güvenlik katmanı, B2B alıcılarının toptan ürünleri, fiyatlandırmayı ve siparişleri görmeden ve takip etmeden önce kimliklerinin doğrulanmasını sağlar, böylece hassas bilgilerinizin yetkili müşteriyle sınırlı kalmasını sağlar.

### 7. Kurumsal Kaynak Planlama (ERP) Yazılım Entegrasyonu
Shopify Plus B2B'ye katılan birçok büyük ölçekli B2B şirketi, ürün bilgilerini organize etmek, envanteri kontrol etmek ve siparişleri takip etmek için halihazırda kurumsal kaynak planlama (ERP) yazılımına sahiptir. Bunu Shopify gibi diğer platformlarla entegre etmek zor ve zaman alıcı olabilir.

Bunu çözmek için Shopify, Küresel ERP Programı'nı başlattı. Bu program, Microsoft, Brightpearl ve Oracle NetSuite gibi yüksek profilli ERP ortaklarına, Shopify App Store'a doğrudan entegre edilmiş bir dizi sertifikalı uygulama oluşturma gücü vererek, Shopify Plus satıcılarının ERP'lerini Shopify'a bağlamak için üçüncü taraf uygulamalara başvurma ihtiyacını ortadan kaldırır.

Shopify B2B, sürekli olarak geliştirilen ve piyasaya sürülen amaca yönelik B2B özellikleriyle evrimleşen bir platformdur. Yaklaşan planlı sürümler arasında B2B API kuralları, kolay yeniden sipariş verme, miktar fiyat indirimleri, ürün minimum ve maksimumlarını belirlemek için miktar satın alma kuralları ve seçilen B2B müşterilere ürünleri gizlemek veya göstermek için bağlamsal yayınlama yer alıyor.

##B2B Toptan Satış: Harmanlanmış ve Özel Mağazalar Arasındaki Fark
Shopify'da B2B mağazanızı kurarken, harmanlanmış veya özel bir mağaza açmak isteyip istemediğinize karar vermeniz gerekecektir. Her ikisinin de avantajları ve dezavantajları vardır, bu yüzden ticaret ihtiyaçlarınıza en uygun olanı seçmek önemlidir.

Harmanlanmış Mağaza: Harmanlanmış bir mağaza hem B2B hem de DTC siparişlerini kabul eder. B2B müşterilerinin toptan fiyatlara, ürünlere ve ödeme işlemlerine erişmek için B2B hesaplarıyla giriş yapmaları ve kimlik doğrulaması yapmaları gerekir. Bu tür bir çevrimiçi mağaza, işleri basit tutmak istiyorsanız iyidir: B2B ve DTC için veriler ve bilgiler tek bir kontrol paneli üzerinden yönetilebilir, bu da zaman kazandırır ve çabayı en aza indirir.

**Blended:**Harmanlanmış bir mağazanın dezavantajı, birçok özelliğin bölümlenememesi ve hem B2B hem de DTC müşterilerine uygulanacak olmasıdır. Örneğin, B2B ve DTC aynı çevrimiçi mağaza deneyimine sahip olacaktır; hediye kartlarını etkinleştirirseniz, hem B2B hem de DTC müşterileri bunları kullanabilir ve teslimat seçenekleri ve ücretleri aynı olacaktır. B2B ve DTC müşterileriniz için farklı ayarlara ihtiyaç duymuyorsanız, harmanlanmış bir mağaza iyi bir çözümdür. Eğer ihtiyaç duyuyorsanız, özel bir mağaza daha iyi bir tercih olabilir.

**Dedicated:**Özel Mağaza: Bu, sadece B2B müşterileriniz tarafından kullanılan ayrı bir çevrimiçi vitrindir ve DTC mağazanızdan ayrı, özel bir satın alma deneyimi oluşturmanıza olanak tanır. Özel bir mağaza ile benzersiz B2B indirim kodları, bildirimler, temalar, hediye kartları, teslimat ve ücretler ayarlayabilirsiniz. Ayrıca, B2B müşteri tabanınıza özel analizler çekebilirsiniz.

Özel bir mağazanın faydası, B2B ve DTC çevrimiçi mağazalarınız arasındaki iş verilerinizi ve müşteri deneyiminizi net bir şekilde segmentlere ayırabilmenizdir. Dezavantajı ise kurulum ve bakım için daha fazla çalışma gerektirmesidir: Yeni bir mağaza oluşturmanız, B2B ve DTC mağazalarını ayrı ayrı yönetmeniz ve her iki mağaza için de bağımsız verileri almanız gerekecektir. Müşteri tabanlarınız arasında ayrım yapmanız gerekiyorsa, özel bir mağaza iyi bir seçimdir.

## Shopify B2B ve Shopify Plus Toptan Satış Kanalı Arasındaki Fark

Shopify B2B, Shopify Plus Toptan Satış Kanalı'ndan daha fazla özelleştirme sunar ve Shopify'da B2B satışın geleceğidir. Shopify'da B2B, Shopify yönetici paneline doğrudan entegre edilmiştir; bu, DTC mağazanızda mevcut olan güçlü araçlar ve özelliklerin B2B için kullanılabileceği anlamına gelir. Buna karşılık, Shopify Plus Toptan Satış Kanalı, Shopify platformundan ayrı bir varlıktır. Özelleştirmeleri sınırlıdır ve Shopify DTC ve B2B'nin sunduğu işlevselliğe sahip değildir.

Ayrıca, Shopify B2B pazarı, harmanlanmış bir mağaza veya özel bir genişleme mağazası seçme seçeneği sunar ve toptan satıcıların mevcut ERP ve CRM'lere bağlanmak için API'lere erişmesine olanak tanır. Yeni özellikler Plus Toptan Satış Kanalı'na eklenmeyecek, çünkü odak, hem alıcılar hem de satıcılar için en iyi çevrimiçi toptan satış çözümü olan Shopify B2B üzerindedir.

##Shopify B2B Mağazanızı Başlatırken Dikkat Edilmesi Gerekenler
Shopify Plus B2B platformu sürekli büyüyor ve gelişiyor. Harmanlanmış veya özel bir B2B çözümü seçseniz de, mağazanızı kurarken aşağıdaki hususlara dikkat etmek önemlidir:

Sipariş Limitleri: Maksimum B2B siparişi, müşteri başına 500 farklı üründür.
Fiyat Listeleri: Her şirket konumuna maksimum 25 fiyat listesi atanabilir.
Abonelikler: Şu anda abonelikler uyumlu değildir.
Müşteri Girişi: B2B müşterileri başlangıçta yeni bir hesapla mağazanıza giriş yapmaları gerekecek ve e-posta adreslerine gönderilen bir erişim koduyla doğrulanacaktır.
Aşağıda, Shopify B2B'de mevcut olan ancak varsayılan olarak ilk kurulumda dahil olmayan özelliklerin bir listesi bulunmaktadır. Bu özelliklerin Shopify B2B mağazanızda etkinleştirilmesini isterseniz, DigiFist ile iletişime geçin:

-Hediye kartı alımları
-İndirimler
-Satır öğesi indirimlerini etkileyen komut dosyaları
-Terk edilmiş ödeme işlemlerini kurtarma

Son olarak, şu anda Shopify B2B'de mevcut olmayan özelliklerin bir listesi:

-Yerel teslimat
-Hızlandırılmış ödeme işlemleri
-Bahşiş verme
-Çevrimiçi satın alımlar için mağazada teslim alma
-B2B siparişi için müşteriyi değiştirme
-Ödemeleri veya teslimatı etkileyen komut dosyaları
-Ödeme işlemini özelleştirmek için checkout.liquid dosyasını düzenleme
-Hizmetler gibi fiziksel olmayan ürünleri satma

B2B için çevrimiçi fırsat muazzam ve büyüyor. Shopify B2B, toptan satış mağazanız için en iyi e-ticaret çözümüdür. Yüksek düzeyde özelleştirilebilir, Shopify'ın temel platformuyla desteklenir ve harmanlanmış veya özel bir genişleme mağazası arasında seçim yapmanıza olanak tanır. Etkileyici özellik listesiyle, beklediğiniz B2B e-ticaret platformudur.

Shopify Plus B2B Özellikleri 

shopify-vs-shopify-plus

Shopify is één van de populairste e-commerce platformen op de markt. Met het vertrouwen van meer dan 1,75 miljoen merchants biedt het platform bedrijven van alle groottes de mogelijkheid om hun producten online te verkopen. Als merchant kan je kiezen uit verschillende formules waaronder Shopify Basic en Shopify Plus. Maar wat zijn de verschillen tussen beide en hoe kies je de beste optie voor jouw bedrijf? 

Het Shopify Basic plan is een fantastische keuze voor kleine tot middelgrote bedrijven die op zoek zijn naar een eenvoudige en betaalbare manier om hun webshop te lanceren. Het plan biedt een selectie van gebruiksvriendelijke templates met verschillende aanpassingsmogelijkheden en een uitstekende klantenservice.

Voor grotere bedrijven is Shopify Plus dan weer een betere optie. Het biedt een ongeëvenaarde gebruikerservaring en kan grotere hoeveelheden websiteverkeer en aankopen vlot verwerken. Het is een omni-kanaal platform, met hetzelfde dashboard en dezelfde ondersteuning als Shopify Basic, maar met extra exclusieve functies, waaronder meer vrijheid om te personaliseren, superieure functionaliteit en een uitgebreide klantenservice. Kortom, als je bedrijf het Basic plan van Shopify is ontgroeid en je op zoek bent naar een manier om je verkoop, verzendingen en betalingen beter te verwerken, dan is Shopify Plus wellicht iets voor jou.

## Shopify vs Shopify Plus: Wat is de beste optie voor jou?
Laten we Shopify Plus eens onder de loep nemen om meer te weten te komen over wat het te bieden heeft. De onderstaande 13 Shopify Plus functies tonen aan waarom Shopify Plus de beste keuze is voor grote bedrijven.

### 1. Shopify B2B en Groothandelskanaal
Handelaren met een Shopify Plus plan hebben exclusieve toegang tot het Shopify B2B- en Wholesale channel..

Shopify B2B is een krachtige tool om je klantenbestand uit te breiden door rechtstreeks aan andere bedrijven (business-to-business of B2B) te verkopen via je webshop zonder dat daar apps van derden of andere workarounds voor nodig zijn. Je hebt toegang tot de meest aanpasbare functies van de Shopify stores zoals custom thema's, API's en kortingen.

Je kan dus een tweedelige webshop maken waarmee je producten of services aanbiedt aan zowel bedrijven als particuliere klanten terwijl je beide vanuit één platform beheert. Je kan natuurlijk ook een speciale uitbreidingswebshop alleen voor zakelijke klanten maken. Wat je ook kiest, met Shopify B2B kan je eenvoudig je zakelijke klanten beheren en hen gepersonaliseerde prijslijsten, betaalopties en betalingsvoorwaarden bieden.

Met het Shopify Plus Wholesale channel kan je een aparte en met wachtwoord beveiligde webshop aanmaken ter uitbreiding van je bestaande shop zodat je de verkoop kan uitbreiden naar de groothandel. Met het groothandelkanaal kun je de producten die je verkoopt in je huidige webshop gebruiken en de prijzen aanpassen voor groothandel. Je kunt ook alleen groothandelproducten aanbieden indien je je op deze doelgroep wil richten. De groothandelbestellingen kunnen worden beheerd via het Beheercentrum van je Shopify webshop.

### 2. Script-editor
Een zinvolle relatie ontwikkelen met je klanten is essentieel voor succes. Met Script en de Script Editor-app kan je de winkelwagen en de checkout personaliseren op maat van je doelpubliek. Deze functie is alleen beschikbaar met een Shopify Plus plan en helpt een loyaal klantenbestand van terugkerende klanten op te bouwen door de mogelijkheid om hen te verrassen en in de bloemetjes te zetten.

Scripts zijn kleine stukjes code, geschreven met de Shopify Scripts API, die gebruik maakt van Ruby. Met de Script Editor-app kun je scripts schrijven, publiceren, bewerken, testen, debuggen en beheren. Je kunt drie soorten scripts schrijven: - Line Item Scripts: Gebruikt om kortingen te implementeren en prijzen aan te passen. Deze scripts worden uitgevoerd wanneer een item in de winkelwagen wordt gewijzigd, toegevoegd of verwijderd. - Betalingsscripts: Gebruikt om betalingsgateways te herschikken, hernoemen of te verbergen. Deze scripts worden uitgevoerd wanneer je klant bij het afrekenen op de pagina met betaalmethoden klikt. - Verzendscripts: Gebruikt om verzendkosten te verlagen of verzendmethoden te wijzigen. Deze scripts worden uitgevoerd op de pagina met verzendopties bij het afrekenen.

Script-editor is een krachtig hulpmiddel dat snel aan populariteit wint bij Plus-gebruikers vanwege de flexibiliteit die het biedt om de branding van de webshop te optimaliseren en klanten een gepersonaliseerde webshopervaring te bieden.

### 3. Uitbreidingswebshops
Shopify Plus ondersteunt het aanmaken van uitbreidingswebshops. Dit zijn extra webshops die onder hetzelfde bedrijf zijn aangemaakt, zodat je internationaal kunt verkopen, in verschillende talen en valuta's, op aparte fysieke locaties en aan groothandelaren.

Stel je voor dat je jouw webshop zowel in het Engels als in het Duits wilt aanbieden. Met een uitbreidingswebshop heb je de flexibiliteit om je webshop op te splitsen in specifieke regio's. Daarbij kan je het personeel in Duitsland alleen toegang geven tot de Duitse webshop en vice versa voor het team in Engeland. Kortom, meer controle over je merk en verkoop.

Shopify Plus handelaren kunnen tot negen uitbreidingswebshops bouwen en in 20 talen verkopen.

### 4. ShopifyQL
Datagedreven beslissingen kunnen nemen is een fundamenteel onderdeel van het runnen van een bedrijf. Maar het analyseren van data kan moeilijk zijn als je geen datawetenschapper bent. Met dit in gedachten creëerde Shopify ShopifyQL, een data query taal exclusief voor Plus merchants .

ShopifyQL is ontworpen om verkoopsdata en hun analyse toegankelijk te maken voor gebruikers zonder professionele technische achtergrond. De tool organiseert en vergelijkt de data in een gemakkelijk te begrijpen overzicht. Daarbij kan je de data doorzoeken, weergeven voor een custom periode, visualiseren in een grafiek of diagram, en exporteren.

### 5. Launchpad
Launchpad is een krachtige automatiseringsapp die je helpt bij het plannen van evenementen zoals een productrelease, verkoopcampagne of flash sale. Alleen beschikbaar voor Shopify Plus merchants, met Launchpad kun je bepaalde acties automatiseren, zoals het verhogen van de voorraad aan het begin van een evenement, het wijzigen van de prijzen aan het begin en einde van het evenement, en het plannen van verzending scripts om kortingen te activeren bij de checkout. Bovendien kun je, terwijl het evenement loopt, metrics in real-time volgen via het analytische dashboard van de app.

### 6. Custom thema’s + Liquid
Shopify's uitgebreide aanbod van gebruiksvriendelijke thema’s is een van de sterkste verkoopargumenten van het platform. Dankzij de thema’s kan een handelaar een sjabloon vinden dat bij zijn webshop past en dit eenvoudig implementeren. Standaardpakketten staan enige aanpassing toe, maar het is moeilijk om over te stappen op een ander thema.

Met Shopify Plus is de sky the limit: je kunt tot 20 thema's en 50 templates aan je account toevoegen, nieuwe thema's uitproberen en versies van gepubliceerde thema's opslaan zodat je ze eenvoudig opnieuw kunt implementeren. Deze hoge mate van aanpassing is te danken aan Liquid - een open source sjabloon om HTML of CSS te bewerken om dynamische informatie in jouw thema's op te nemen. Dit geeft je meer controle over de look en feel van jouw webshop, en de mogelijkheid om deze aan te passen aan jouw behoeften.

### 7. Toegang tot Shopify POS Pro App
Door je producten naast online ook fysiek aan te bieden kan je mogelijks je klantenbestand vergroten. Shopify POS Pro zit gratis inbegrepen bij je Shopify Plus plan. Of je nu verkoopt op een pop-up, markt of andere fysieke locatie, Shopify POS voor bedrijven helpt je om de best mogelijke winkelervaring te creëren voor je klanten. Het is draadloos waardoor je overal in de winkel aankopen kan verwerken, biedt een verscheidenheid aan betaalmethoden en heeft aantrekkelijke tarieven.

Beter nog, deze krachtige app synchroniseert met Shopify om bestellingen en inventaris bij te houden op al je verkoopplatformen, waaronder online, retail en social, en biedt ongeëvenaarde zichtbaarheid van je verkoopgegevens en klantgedrag. Dit betekent dat je jouw analyses voor online en in-store op één centrale plek kunt bekijken, loyaliteitsprogramma's kunt integreren en klantprofielen kunt opvragen om de bestelgeschiedenis en de aankooplocatie te bekijken.

### 8. Meer geavanceerde API-bronnen
Eén van de sterke punten van Shopify is het vermogen om naadloos te integreren met apps van derden. Shopify Plus staat extra API-bronnen toe die kunnen integreren met custom apps waardoor je meer opties en flexibiliteit krijgt voor je webshop. Deze omvatten: - GiftCard - Een app om cadeaukaartcodes aan te maken en te beheren. - Multipass login - Vereenvoudigt de gebruikerservaring door bezoekers van je website door te sturen naar je Shopify webshop zonder ze te vragen opnieuw in te loggen. - User - Een hulpmiddel bij het beheren van je webshop, met deze app kun je informatie opvragen over personeelspermissies, maar ook personeelsaccounts toevoegen, verwijderen en bewerken.

### 9. Toegewijde Launch Support
Shopify staat bekend om zijn uitstekende klantenservice die beschikbaar is via telefoon, live chat en e-mail. Deze ondersteuning wordt versterkt voor Plus-gebruikers die speciale ondersteuning krijgen via het Shopify Plus Launch Team  en Merchant Succes Team.

Het Launch Team is een exclusief Plus-team dat advies geeft over alles van het bouwen van je webshop tot aangepaste integraties, datamigratie en technische aanbevelingen van derden. Ze delen ook best practice test- en go-live strategieën om de lanceringsdag vlekkeloos te laten verlopen. Zodra jouw webshop is gelanceerd, ga je over naar het Merchant Success-programma. Dit team van specialisten zijn Plus-experts die je zullen helpen om jouw bedrijf te laten groeien en uit te breiden voor succes op lange termijn.

### 10. Onbeperkt aantal personeelsaccounts
Als je webshop groeit, groeit ook je behoefte aan personeel. Het Shopify Plus plan geeft onbeperkte personeelsaccounts zonder extra kosten. Dit in tegenstelling tot het basis Shopify plan dat maximaal 2 personeelsaccounts toestaat.

Merchants op het Plus plan krijgen ook extra mogelijkheden om beter te controleren waar het personeel toegang toe heeft in de Shopify admin. Dit omvat alles van exportmachtigingen tot toegang tot specifieke apps.

### 11. Integratie met bestaande platforms
Shopify is ontwikkeld om gemakkelijk apps aan webshops te kunnen toevoegen. Voor gevestigde bedrijven kan het echter wenselijker zijn om bestaande platforms te integreren. Met behulp van de API van Shopify kunnen Plus-leden dit doen. Hieronder vallen platforms voor third-party logistics (3PL), customer relationships management (CRM) en voorraad- en orderplanning (IMS en OMS).

Daarnaast zijn sommige integraties, zoals Belastingdiensten met Avalara AvaTax, alleen beschikbaar voor Shopify Plus-gebruikers.

### 12. Verbeterd webshopbeheer
Alle Shopify merchants hebben toegang tot de Shopify admin om hun webshops te beheren. Shopify Plus leden hebben toegang tot een verbeterde versie, de Shopify organisatie-admin.

Met deze verbeterde admin kunnen gebruikers hun webshops op operationeel niveau beheren. Dit is perfect voor merchants met meer dan één webshop omdat je analyses kunt bekijken, workflows kunt bewerken en het gebruikersbeheer voor meerdere webshops vanuit één locatie kunt regelen. Wie niet in het Plus-plan zit, moet elk van zijn webshops afzonderlijk beheren.

### 13. Ondersteuning voor VIP-leden
Shopify Plus richt zich op snelgroeiende handelaren en merken. Als Plus-lid heb je toegang tot exclusieve ondersteuning die niet beschikbaar is voor andere Shopify-klanten. Deze omvatten: 
- Lidmaatschap van de Shopify Plus Community op Facebook - Een besloten groep om te netwerken, strategieën te bepalen en samen te werken met andere Plus-merchants.
- Inschrijving in de Shopify Plus Academy, een leercentrum exclusief voor merchants op het Shopify Plus plan. Deze online cursussen geven merchants informatie over het gebruik van Shopify Plus, e-commerce best practices en technische integraties om hun bedrijf te laten groeien. - Toegang tot het Shopify Plus Partner Programma - Een netwerk van hoogwaardige servicepartners die door Shopify zijn geselecteerd om technische expertise en oplossingen te bieden om de voortdurende groei van het bedrijf te ondersteunen.

![shopify-vs-shopify-plus.png](https://cmsad.digifist.com/uploads/shopify_vs_shopify_plus_2ab64a742f.png)

## Hoeveel kost Shopify Plus?
Met een indrukwekkende lijst van high-impact functies, is het gemakkelijk om de waarde van Shopify Plus voor jouw bedrijf te zien. Maar hoe vertaalt zich dat naar de prijs?

De prijzen voor de standaard Shopify plannen zijn eenvoudig. Er zijn drie standaard plannen: Basic, Shopify en Advanced. Elk plan heeft een vaste prijsstructuur, ongeacht de omzet. Je kunt 14 dagen gratis uitproberen om gemakkelijk het beste plan voor jouw bedrijf te kiezen.

Shopify Plus prijzen zijn meer gespecialiseerd omdat de totale kosten gebaseerd zijn op het verkoopvolume. De kosten voor het Shopify Plus plan beginnen bij $2000,00 USD per maand, met een variabele vergoeding voor bedrijven met een hoog volume.

Hoe zit het met Shopify Plus transactiekosten? Shopify rekent .15% per transactie voor het gebruik van een derde partij betalingsprovider. Deze transactiekosten worden gebruikt om de veiligheidseisen te compenseren en worden kwijtgescholden als je Shopify Payments gebruikt.

Shopify rekent ook een kleine vergoeding om je klanten met een creditcard te laten betalen. Shopify Plus creditcard tarieven zijn verschillend voor online en POS vanwege verschillende beveiliging en risicomanagement zorgen. 

Om erachter te komen hoeveel Shopify Plus voor jouw bedrijf kost, neem je contact op met DigiFist en spreek je met een Plus-expert.

## Upgrade naar Shopify Plus
Shopify is een vertrouwd, gebruiksvriendelijk platform voor e-commerce bedrijven van elke omvang. Zowel de standaard Shopify plannen als Shopify Plus hebben hetzelfde kernaanbod qua dashboard en basisfunctionaliteit. Shopify is een goede keuze voor kleine en middelgrote bedrijven die op zoek zijn naar een betaalbare, gebruiksvriendelijke manier om online te verkopen.

Plus blinkt uit in zijn vermogen om tegemoet te komen aan bedrijven op enterprise-niveau: Het is aanpasbaar, gebouwd voor verandering en biedt de personalisatiemogelijkheden, exclusieve functies en partnerondersteuning die grote bedrijven nodig hebben. Of je nu B2B en aan groothandelaren wilt verkopen, uitbreidingswebshops wilt creëren of op zoek bent naar een custom oplossing, Shopify Plus is het beste platform om je bedrijf te doen groeien en schalen.

Is jouw bedrijf klaar voor de volgende stap? DigiFist is een Shopify Plus Agency. [Neem contact met ons op](https://www.digifist.com/nl-be/help-center/contact-us).

Shopify vs Shopify Plus: Wat is Shopify Plus?

2.01-1000x650-DigiFist BV-ADS-118980 (1).png

3.01-1000x650-DigiFist BV-CKF-108792.png

Shopify en YouTube kondigden in juli 2022 een samenwerking aan die gekwalificeerde handelaren in staat stelt hun producten rechtstreeks op YouTube te verkopen. Shopify YouTube combineert de kracht van Shopify als het beste e-commerce platform met de populariteit van YouTube als video streaming platform, zodat kijkers kunnen winkelen terwijl ze kijken.

Het koppelen van je Shopify of Shopify Plus winkel aan YouTube is een krachtige manier om je verkoop te stimuleren en je merk te promoten. Met 2,6 miljard gebruikers is YouTube de tweede meest bezochte website ter wereld. 42,9% van de online wereldbevolking bezoekt YouTube minstens één keer per maand en 68% van de YouTube-gebruikers kijkt naar video's om zich te informeren over een aankoop. Deze verbazingwekkende statistieken tonen aan dat de kans groot is dat jouw klanten op YouTube surfen, en als je hier niet aanwezig bent, je hoogstwaarschijnlijk een belangrijke opportuniteit om je producten te verkopen, links laat liggen. 

<iframe width="933" height="525" src="https://www.youtube.com/embed/Z-fbruBE2pE" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

## Shopify YouTube Functies

Conversiepercentages via YouTube shopping zijn 10x hoger dan via conventionele e-commerce platformen. Shopify heeft een aantal functies in Shopify YouTube ingebouwd om webwinkeliers te positioneren voor succes. Deze omvatten:

**1. Hogere visibiliteit:** Shopify YouTube biedt meerdere opties om je producten op YouTube shopping te tonen, waaronder in end-screens, direct onder je content en op andere plaatsen op het platform. Deze verhoogde visibiliteit kan helpen de verkoop te stimuleren en de naamsbekendheid te vergroten.

**2. Synchroniseer producten automatisch met YouTube:** De catalogus op je Shopify winkel synchroniseert automatisch met YouTube, zodat productnamen, afbeeldingen, prijzen en voorraadgegevens altijd up-to-date zijn. Dit betekent dat als iets niet op voorraad is in je Shopify winkel, het automatisch wordt bijgewerkt op YouTube, en je klanten niet teleurstelt met een bericht dat het product niet op voorraad is.

**3. Live Winkelen:** Door je Shopify of Shopify Plus winkel te integreren met YouTube krijg je toegang tot extra functies zoals YouTube Live Shopping. Volgens gegevens van YouTube verhogen kanalen met een wekelijkse livestream hun abonnees met wel 40%, waarbij kijkers 70% meer tijd besteden aan het bekijken van hun live content.

**4. Onsite Checkout:** Dit is een interessante functie die is ontworpen om hogere conversiepercentages te behalen door het aantal klikken te minimaliseren en de gebruikerservaring te optimaliseren. Onsite checkout laat je producten taggen of pinnen tijdens een Shopify live stream voor een interactieve, watch-to-shop ervaring. Het publiek kan afrekenen terwijl je stream gewoon doorgaat, zonder door te klikken naar je Shopify winkel. Onsite checkout is momenteel alleen beschikbaar voor makers en kijkers in de VS, maar er zijn plannen om de functie uit te breiden naar meer landen.

**5. Beheer je verkopen in Shopify** - Als je Shopify en YouTube integreert, worden de verkopen en prestaties van YouTube weergegeven in je Shopify-Admin naast al je andere winkelgegevens. Dit geeft je één centraal punt waar je eenvoudig analyses, klantgedrag en trends van al je verkooppunten kunt bekijken en vergelijken op één toegankelijke, georganiseerde plek.


### Shopify YouTube Kwalificatie

Om je Shopify of Shopify Plus winkel te koppelen met YouTube shopping, moet je een YouTube kanaal hebben dat aan de volgende criteria voldoet: 
- Een monetair kanaal met minstens 1000 abonnees en 4000 kijkuren;
- Woonachtig in een land waar het YouTube Partner Programma beschikbaar is;
- Inhoud mag niet gemarkeerd zijn als "Made for Kids".

### Wat is een live shopping video?

Een live shopping of live commerce video, is een online livestream waar handelaren hun producten in real time aan kijkers kunnen verkopen. Makers kunnen entertainende content combineren met productintegratie. Kijkers kunnen direct contact maken, interacteren en chatten met de maker. Dit heeft een enorm potentieel om de conversie te verhogen en vertrouwen in het merk op te bouwen.

Live winkelen is ongelooflijk populair in China, waar het de retail heeft getransformeerd. In 2020 meldde 66% van de consumenten dat zij het afgelopen jaar goederen hadden gekocht via live shopping. Verwacht wordt dat de verkoop via live shopping in China tegen eind 2022 zo'n 423 miljard dollar zal bedragen. Live shopping is nog niet zo populair in Europa en Noord-Amerika, maar wint wel aan populariteit. Men schat dat tegen 2026 live winkelen goed zal zijn voor 20% van alle e-commerce verkopen wereldwijd.

## YouTube Live Shopping

De live-streamfunctie van YouTube heet YouTube Live. Shopify live shopping handelaren kunnen op YouTube streamen via webcam, mobiel of encoder streaming. Er is een chatfunctie die makers kunnen in- of uitschakelen tijdens hun livestream, evenals live chat moderatietools om ongewenst gedrag te voorkomen en een veilige ruimte te creëren voor makers en kijkers. Deze tools omvatten de mogelijkheid om moderators toe te wijzen, een lijst met geblokkeerde woorden te maken, ongepaste chats te markeren voor review en de slow mode te activeren.

Live streaming op YouTube is gratis. Om te verkopen met Shopify, heb je een Shopify winkel nodig en een YouTube kanaal dat voldoet aan de eisen die hierboven staan vermeld in het "Kwalificatie" gedeelte.

Kijkers kunnen door YouTube Live browsen om live streams te vinden waarin ze geïnteresseerd zijn. Populaire inhoudscategorieën zijn schoonheid, mode, gaming, muziek en leren. Je kunt je abonneren op livestreamkanalen om op de hoogte te blijven van komende live-uitzendingen, evenementen en premières.

### De beste manieren om YouTube live shopping-inhoud te maken

Het is belangrijk om te leren hoe je YouTube live stream shopping kunt gebruiken om de betrokkenheid van kijkers te maximaliseren. De beste Shopify livestreams maken contact met hun publiek en bevatten interactieve elementen zoals quizzen en giveaways. Kwaliteit is belangrijk! Besteed aandacht aan je set, belichting, camera en script. Een hoge productiewaarde reflecteert positief op je merk, producten en jou als webwinkelier.

Volg deze aanvullende tips om YouTube live shopping streams te maken die je publiek vergroten en je producten positief promoten:

**1. Wees persoonlijk en benaderbaar:** Een relatie opbouwen met je kijkers is een van de belangrijkste dingen die je kunt doen om je kanaal te laten groeien en terugkerende klanten te creëren. Richt je op het vertellen van verhalen in plaats van het hard verkopen van je producten. Maak inhoud die inspirerend, entertainend, educatief en interessant is. Kortom, inhoud waar je zelf naar zou willen kijken. Denk na over hoe je jouw producten kunt integreren, bijna alsof ze een terugkerend personage zijn in je verhaal. Van hieruit zal de verkoop vanzelf volgen.

**2. Call to Action:** Optimaliseer je call to action (CTA). Laat kijkers tijdens je Shopify livestream weten waar ze je producten kunnen vinden en hoe ze ze kunnen kopen. CTA's moeten doordacht, goed gemaakt en naadloos geïntegreerd zijn in je storytelling.

**3. Streamlengte:** Vraag je je af hoe lang je YouTube livestream moet zijn? De ideale stream is 20 tot 40 minuten. Als het te kort is, zal het niet substantieel aanvoelen. Te lang kan dan weer overweldigend aanvoelen voor kijkers wat kan leiden tot het verliezen van betrokkenheid. Een livestream op YouTube mag maximaal 12 uur duren.

**4. Verwacht dat kijkers vaak pas aansluiten 5 tot 10 minuten na de start van de stream.** Gebruik dus deze tijd voor introducties en luchtige praatjes, en begin pas met het presenteren van je kerninhoud na 7 tot 10 minuten. Zorg ervoor dat je je livestream voorafgaand aan het evenement promoot. YouTube archiveert de stream automatisch na de uitzending.

**5. Nieuwe Producten Launchen:** Uit onderzoek van YouTube Shopping blijkt dat kijkers het meest enthousiast zijn om te winkelen als er een nieuw product is. Tijdgebonden productreleases en beperkte oplagen zijn ook populair omdat ze FOMO creëren. Speciale aanbiedingen en uitverkoop zetten kijkers ook aan tot kopen.

**6. Populaire formaten:** Enkele van de populairste YouTube livestream-winkelformats zijn tutorials, demonstraties en interviews met influencers. Livestreams achter de schermen zijn ook populair omdat ze een geweldige manier zijn om een merk of product te vermenselijken en kijkers het gevoel te geven dat ze exclusieve toegang krijgen.

### Handleiding: Hoe koppel je je Shopify winkel aan YouTube shopping?

Volg deze handleiding om je Shopify of Shopify Plus winkel te verbinden met YouTube. Als je hulp nodig hebt bij het opzetten of integreren van je Shopify Plus winkel met YouTube, neem dan contact op met DigiFist, een Shopify Plus agentschap.

**Om Shopify met YouTube te verbinden:**
1.	Log in op YouTube Studio en selecteer in het linkermenu "Monetization".
2.	Klik op het tabblad "Shopping". Dit kanaal zal alleen zichtbaar zijn als je kanaal in aanmerking komt
3.	Selecteer "Winkel verbinden".
4.	Klik op "Shopify" en selecteer dan "Doorgaan".
5.	Klik op "Ga naar Shopify". Shopify wordt geopend in een nieuw tabblad. Zorg ervoor dat je bent ingelogd op Shopify.
6.	Selecteer "App toevoegen" om het Google kanaal toe te voegen. Klik rechtsboven op "Verkoopkanaal toevoegen".
7.	Selecteer "Connect Google account" en log in op hetzelfde Google account dat je YouTube kanaal beheert. Vul alle winkelvereisten in op de volgende pagina.
8.	Verbind je Shopify verkoopaccount, of maak een nieuw account aan als je dit niet hebt. Je wordt dan gevraagd om je telefoongegevens in te voeren en je identiteit te verifiëren via een sms. Deze twee-factor authenticatie waarborgt je veiligheid. Ga akkoord met de Servicevoorwaarden en selecteer "Installatie voltooien".

Vanaf hier kan je je producten synchroniseren met YouTube. Klik onder het volgende onderdeel op 'Aan de slag'. Bevestig dat je kanaal voldoet aan de Shopify YouTube kwalificatie-eisen en klik op "Doorgaan". Selecteer je YouTube kanaal uit het drop-down menu, ga akkoord met de Gebruiksvoorwaarden en klik op "Set up voltooien". Gefeliciteerd, je bent klaar om te verkopen op YouTube!

Je kunt ook de retailer die verbonden is met je YouTube kanaal veranderen, meerdere winkels aan je kanaal koppelen en je Shopify of Shopify Plus winkel loskoppelen van YouTube.

Shopify YouTube integratie is een spannende, nieuwe manier voor Shopify en Shopify Plus winkeliers om producten te verkopen en hun merk te promoten. YouTube is de tweede meest bezochte website ter wereld, en live shopping groeit snel in populariteit. Maak gebruik van de kracht van Shopify YouTube. Upload je Shopify winkel naar YouTube en laat kijkers winkelen terwijl ze kijken. Neem contact op met Digifist, een Shopify Plus bureau. We helpen je graag verder.

YouTube Live Shopping met Shopify 

2.03-1000x650-DigiFist BV-CKF-101332.jpg

E-commerce is het snelst groeiende segment in de retail. Of je nu een website wilt beginnen, je bedrijf wilt schalen, of wilt migreren - voor het succes van je onderneming is het van cruciaal belang dat je het juiste platform kiest. Twee van de populairste oplossingen voor e-commerce-ondernemingen zijn Shopify Plus en Adobe Commerce Magento. In dit artikel vergelijken we Shopify Plus en Magento met elkaar. Neem vooral de tijd om voldoende onderzoek te doen, want het is belangrijk dat je het platform kiest dat het best aansluit bij jouw behoeften.

## Overzicht van de platforms
Shopify Plus en Adobe Commerce Magento behoren allebei tot de beste keuzes voor commerciële start-ups en groeiende ondernemingen. Beide platforms hebben veel features en worden gebruikt door grote e-commercemerken. Wat is de beste keuze, Magento of Shopify?
 
Shopify Plus is een gebruikersvriendelijk SaaS-product (Software as a Service) met een uitgebreide set tools waarmee je je online onderneming kunt opbouwen, uitbreiden en laten groeien. Shopify Plus is een gehost platform dat gebruik maakt van Ruby on Rails (Liquid). Het wordt regelmatig en automatisch geüpdatet met aanpasbare thema's en geïntegreerde API’s, en omvat mogelijkheden op bedrijfsniveau voor B2C en B2B. Daarmee voorziet Shopify in de behoefte van hoogwaardige, snelgroeiende merchants die op zoek zijn naar een e-commerce-oplossing voor de lange termijn. Veel bekende merken zoals Allbirds, Heinz en Gymshark maken gebruik van Shopify Plus.
 
Magento 2 is een open-source e-commerce-oplossing van Adobe. Je kunt kiezen uit twee versies: Adobe Commerce, een optie die draait op je eigen server; en Adobe Commerce Cloud, een hosted platform-versie. Magento is een platform-based service (PaaS) en maakt gebruik van PHP op Zend Framework. Magento biedt een grote flexibiliteit en kan op zeer veel punten worden aangepast, waarbij de kern van de programmacode behouden blijft. Omdat het open-source is, moet Magento regelmatig worden bijgewerkt met updates. Ook is Magento hierdoor complexer in gebruik dan Shopify Plus. Colgate, Nespresso en Ford zijn enkele bedrijven die gebruik maken van Magento.


![2.03-1920x1500-DigiFist-BV-ZX-106623.png](https://cmsad.digifist.com/uploads/2_03_1920x1500_Digi_Fist_BV_ZX_106623_33c782ac23.png)

## Shopify Plus en Magento vergelijken
We bekijken de belangrijkste verschillen tussen Magento en Shopify om je te helpen bepalen welke van de twee de beste investering is voor jouw onderneming. Magento en Shopify Plus hebben allebei hun voor- en nadelen, maar uit de cijfers blijkt dat Shopify onder merchants de populairdere keuze is. Uit onderzoek dat in 2022 is uitgevoerd door SimilarTech blijkt bij een onderlinge vergelijking dat er 543.364 live websites draaien op Shopify, en 93.278 op Magento. Wat maakt Shopify de meer gekozen optie? 

### 1. Gebruiksgemak
Shopify Plus is veel eenvoudiger in gebruik dan Magento. Dit is aantrekkelijk voor merchants die zich volledig willen richten op hun onderneming zonder bezig te zijn met het programmeren van hun website. Met Shopify Plus krijg je toegang tot vele prachtige, responsieve thema’s die je volledig kunt aanpassen aan je wensen. Zo bouw je de webshop van je dromen, zonder dat je veel kennis van programmeren nodig hebt. Het beheercentrum is gebruikersvriendelijk, zodat je eenvoudig aanpassingen kunt doorvoeren - zoals het toevoegen van producten - of een medewerker kunt opleiden om dat te doen.
 
Met Magento Commerce moet je heel wat meer leren voor je het kunt gebruiken. Omdat het een open-source platform is, is het veel ingewikkelder in gebruik dan Shopify. Waarschijnlijk zul je een ervaren Magento-ontwikkelaar in de arm moeten nemen om je webshop te bouwen, en om regelmatig onderhoud te plegen wanneer je winkel eenmaal draait. Hierdoor kan het lastig zijn om je webshop met Magento helemaal zo in te richten als je in je hoofd hebt. Ook is het niet zo makkelijk om updates te doen naarmate je onderneming groeit.

### 2. Veiligheidsupdates en patches
Ook wanneer we de veiligheidsupdates en patches voor Shopify Plus en Magento vergelijken, komt Shopify als beste uit de bus. Zoals we al eerder schreven, is Shopify Plus een SaaS-oplossing, terwijl Adobe Commerce open-source is. Shopify pusht updates automatisch naar hun systeem. Dat is geweldig voor zowel merchants als shoppers, omdat iedereen er gerust op kan zijn dat het systeem altijd veilig is. En omdat deze updates automatisch plaatsvinden, loop je nooit risico dat je webshop opeens platligt omdat je een onderhoudsmoment hebt gemist.
 
Magento 2 is open-source. Vanuit het oogpunt van de techniek is dat interessant, omdat dat betekent dat het een robuust platform is dat voortdurend wordt bijgewerkt. Dit voordeel kan echter ook een nadeel zijn voor jou als verkoper, omdat het de betrouwbaarheid kan beïnvloeden en bovendien prijzig kan zijn om te onderhouden. Voor merchants die hoge volumes verkopen is het onderhoud van Magento vaak een dagelijks terugkerende taak. Het regelmatig moeten installeren van patches, complexe hosting, hoge ontwikkelkosten en lange doorlooptijden zijn enkele van de belangrijkste nadelen. Updates kunnen plotseling worden doorgevoerd. Dat betekent dat je site zomaar kan uitvallen, mogelijk zelfs tijdens drukke verkoopmomenten, of dat aanpassingen die je met veel moeite hebt geprogrammeerd het na een upgrade niet meer doen. Kortom: wanneer je de voorkeur geeft aan Magento boven Shopify Plus, moet je erop rekenen dat je veel meer tijd en moeite kwijt bent aan het onderhoud van je webshop.

### 3. Toevoegen van nieuwe functionaliteiten
When adding new functionality, most merchants are looking for great useability that is simple to install. With Shopify Als het gaat om het toevoegen van nieuwe functionaliteiten, zijn de meeste merchants op zoek naar bruikbare functies die eenvoudig te installeren zijn. Bij Shopify maken integraties en nieuwe functionaliteiten gebruik van beschikbare API’s wat betekent dat ook gebruikers die niet heel technisch zijn ze kunnen installeren. De Shopify-apps zijn uitgebreid getest en staan bekend om hun goede kwaliteit.
 
Magento heeft weliswaar meer uitbreidingsmogelijkheden dan Shopify Plus, maar het proces om die uitbreidingen te installeren is ingewikkeld en arbeidsintensief. Net als bij upgrades aan je website zul je voor het toevoegen van nieuwe functionaliteiten waarschijnlijk een Magento-programmeur nodig hebben om de nieuwe functionaliteit lokaal te installeren, naar de server te pushen, te testen en ten slotte uit te rollen. Dat kost je tijd en geld.

### 4. Thema's
Thema’s zijn belangrijk omdat ze bepalend zijn voor de ‘look & feel’ van je webshop. Shopify heeft meer dan 100 thema's, elk met een andere stijl en opmaak. Elk thema kan voor verschillende soorten gebruik worden aangepast, zonder dat je daarvoor de code hoeft aan te passen. Hierdoor zijn de Shopify-thema’s bijzonder gebruiksvriendelijk. De thema’s zien er zowel op desktop als op mobiele apparaten geweldig uit. Dat is belangrijk, want uit onderzoek is gebleken dat 80% van de smartphonegebruikers in de afgelopen 6 maanden een aankoop in een webshop heeft gedaan. Hoewel er enkele gratis thema's beschikbaar zijn, is het een nadeel van Shopify dat je voor de meeste thema’s moet betalen. De prijs varieert van $ 140 - 350 USD. 
 
Magento heeft ook een geweldig aanbod aan thema's waar je uit kunt kiezen. Kant-en-klare thema’s die niet aangepast hoeven worden, kosten gemiddeld ongeveer 100 USD. Als je echter een op maat gemaakt thema wilt, moet je diep in de buidel tasten: een op maat gemaakt thema kost tussen de $ 600 en 45.000 USD.

 
### 5. Marketing
Je hebt een geweldige webshop gebouwd. Nu moeten je klanten je nog vinden! Effectieve marketing is van essentieel belang voor het succes van je onderneming en de ontwikkeling van je merk. Shopify begrijpt dit als geen ander en biedt een verzameling marketingopties waar Adobe Magento niet aan kan tippen. Ook hier blijkt Shopify de betere, meest grondige oplossing voor e-commerce.
 
Als Shopify-merchant beschik je over verschillende marketingopties. Zo kun je rechtstreeks verkopen op social media-sites zoals Instagram en Facebook, kun je gebruik maken van meertalige marketing om verschillende doelgroepen te bereiken, en staan er Customer Engagement-tools voor je klaar. En het mooiste is dat je al deze marketingtools eenvoudig kunt gebruiken door simpelweg een app te installeren. De Shopify App Store is altijd up-to-date en erg veilig in vergelijking met Magento.
 
Magento biedt ook wel marketingtools, maar die zijn minder geavanceerd en niet zo eenvoudig in het gebruik. Op Marketplace zijn meer opties te vinden, maar om die te integreren zul je waarschijnlijk een back-end-programmeur nodig hebben die bekend is met Magento. 
 
### 6. Technical Debt
Onder technical debt, oftewel ‘technische schuld’, verstaan we de kosten die op termijn ontstaan doordat we herstelwerkzaamheden moeten verrichten omdat we oorspronkelijk een te beperkte oplossing hebben gekozen. Een betere oplossing zou initieel wellicht meer tijd kosten, maar op lange termijn tijd en geld besparen. Vergeleken met Shopify moet Magento veel vaker worden aangepast en bijgewerkt. Daarom is de technical debt van bedrijven die met Magento werken veel groter.
 
De snelle iteratie van de open source-code van Magento 2 betekent dat er voortdurend updates worden uitgebracht, en in veel gevallen zul je een ontwikkelaar of programmeur nodig hebben om die te installeren. Als je updates niet snel genoeg verwerkt, loop je het risico dat je webshop vastloopt, wat er weer toe leidt dat je minder verkoopt en dat je klanttraject wordt verstoord. Met Shopify heb je geen last van deze technical debt: het is eenvoudiger, makkelijker in gebruik, en updates worden automatisch verwerkt. Als je webshop eenmaal in de lucht is, zul je dus minder vaak last hebben van storingen en downtime.
 
### 7. Prijzen
Bij het vergelijken van Shopify Plus vs Magento 2 zijn de rechtstreekse softwarekosten vergelijkbaar, vooral wanneer je de kosten voor het verwerken van betalingen meetelt. Beide platforms werken met een basis-transactievergoeding, die jaarlijks of per maand in rekening wordt gebracht, een daarnaast met licentiekosten die afhankelijk zijn van het transactievolume.
 
De prijsstructuur van Shopify Plus is helder: Shopify Plus begint vanaf $ 2000 USD per maand, en brengt kosten in rekening voor transacties via een derde partij. Als je bijvoorbeeld gebruik maakt van PayPal, betaal je 0,15% per transactie. Het gebruik van Shopify Payments is gratis. Shopify Plus is een hosted platform, dus alle hosting-betalingen vallen onder je abonnementskosten. Neem contact met ons op voor meer informatie over de prijzen van Shopify Plus.
 
De prijzen voor Adobe Magento Commerce beginnen vanaf $ 22.000 USD per jaar, en lopen op tot $ 40.000 USD per jaar voor de cloud-based versie. Net zoals Shopify Plus berekent Magento de uiteindelijke verkoopprijs ook op basis van het gemiddelde verkoopvolume van je onderneming. De initiële kosten voor de software zijn dus vergelijkbaar. Echter, zoals we hierboven hebben uitgelegd is de technical debt bij Magento hoger, waardoor Magento op de lange termijn de duurdere keuze is. Qua kosten moet je rekening houden met hosting (wanneer je kiest voor Magento Commerce); ontwikkeling, design en uitrol van je site; en de inzet van een Magento-ontwikkelaar om regelmatig terugkerende onderhouds- en veiligheidsupdates uit te voeren.

## Overweeg je te migreren naar Shopify?
Veel merchants stappen met hun webshop over van Magento naar Shopify. Shopify is een betere complete oplossing voor ondernemers die op zoek zijn naar een eenvoudig, gebruiksvriendelijk platform met minimale onderhoudskosten, dat toch alle belangrijke functionaliteiten biedt die je van een bedrijfsoplossing verwacht, zoals B2B, B2C en internationaal verkopen.
 
Als je overweegt om met je onderneming over te stappen naar Shopify Plus, raden we je aan samen te werken met een vertrouwde partner om je te ondersteunen bij de planning, tijdlijn en uitvoering van je migratie. Stel je eens voor hoe je je bestaande webshop kunt verbeteren met behulp van de features van Shopify Plus. Shopify biedt een gratis proefperiode van 14 dagen aan waarin je het platform tot in de puntjes kunt leren kennen. Probeer het nu uit en ervaar zelf wat Shopify te bieden heeft. Neem contact met ons op voor meer informatie. We zijn je graag van dienst.


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