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Year

2022

Services utilized

Design & UX

Development

Redesign & rebuild

Consulting

Conversion rate optimization

Digital marketing strategy

Social ads

Email marketing

Marketing automation

Paid search ads

Measurement and reporting

Technology

Shopify Plus

Custom App Development

Background

The founder of A.O., Anastasiya O'va is young, enthusiastic, and intensely passionate about the artistry of sculpted nails and natural nail treatments. She learned her craft from her mother, Mila, with whom she continues to work. In her pursuit of perfection, Anastasiya set out to become a world-class expert in nailtech. As we worked with A.O., what started as a small studio became a salon with a training center in just 12 months.

The challenge

When A.O. approached us, their store wasn't running on Shopify. The online store was turning limited sales with virtually no online marketing. However, their social channels were growing fast, organically. Since A.O.'s product range is primarily B2B, they needed a checkout solution that allowed VAT number validation, invoice creation, and a B2B customer portal and self-help environment.

The solution

We launched a Shopify webshop as soon as possible. Besides the standard webshop features, we had to think out-of-the-box to enable a flow of new B2B features. Since the regular Shopify subscription does not include this (nor did Shopify Plus), we devised and built our own comprehensive flow of solutions:

B2B integration
  • Customers enter their VAT number, which is automatically validated with VIES (European company database).
  • The system automatically generates business accounts for customers with a valid VAT number.
  • Upon purchase, orders are packed, and Sufio automatically creates invoices.
  • Startups can also convert accounts from private to business within their customer environment as their company grows.
Social media ads

By targeting social media channels, we achieved previously unachievable conversions.

Google ads

We used search ads to reach our target group and expand our customer base. We also achieved a very interesting ROAS for the client using Google Shopping.

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ROAS on Paid Search
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ROAS on Social Media Ads

The founder of A.O., Anastasiya O'va is young, enthusiastic, and intensely passionate about the artistry of artificial nails. She learned her craft from her mother, Mila, with whom she continues to work. In her pursuit of perfection, Anastasiya set out to become a world-class expert in nail tech. As we worked with A.O., what started as a small studio became a salon with a training center in just 12 months.

"I am delighted. We are who we are now, thanks to DigiFist’s hard work. DigiFist treated my business like it was their own and believed in me more often than I did myself. Thanks to DigiFist, I've been able to take steps that I would never have dared before. It was reassuring to know that I was not alone."

Anastasiya Ohorodnikova
Founder, Anastasiya O'va

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