2025
Design & UX
Redesign & rebuild
Digital Marketing
International expansion
Shopify Plus
Founded in 2015 by Bianca and Adam Bennetts in Byron Bay, FAE has evolved from a boutique swimwear label into a global phenomenon—driven by authentic storytelling, sustainability, smart collaborations, and data-led digital marketing.
Powered by DigiFist’s holistic growth strategy—spanning paid media, Shopify Plus development, and localized tactics—FAE scaled fast and effectively. Their partnership delivered standout results: an 84% increase in total sales, 62% growth in order volume, 90% more new customers, and a 36% rise in returning shoppers.
With organic celebrity endorsements (Bella and Gigi Hadid, Emily Ratajkowski, Alessandra Ambrosio) and major collabs with Revolve and Playboy, FAE’s sleek, confident aesthetic continues to resonate globally. This case highlights how strategic execution and creative alignment turned a local gem into a global force.
FAE: From Byron Bay Love Story to Global Swim Icon
Founded in 2015 after a chance meeting in Bali, FAE is the brainchild of Bianca and Adam Bennetts—a brand born from love and a shared passion for timeless, sustainable swimwear.
Rooted in Byron Bay’s coastal spirit and crafted from recycled materials, FAE blends minimal silhouettes with effortless sensuality. Its collections are made to mix and match across seasons, building a loyal global following of “FAE girls.”
With a flagship store in Byron Bay, celebrity fans, and a strong commitment to ethical practices, FAE has grown into a worldwide name—proof that purpose, design, and sustainability can go hand in hand.
Celebrity Endorsements & Global Buzz
FAE’s global rise has been supercharged by organic endorsements from fashion icons like Bella and Gigi Hadid, Emily Ratajkowski, and Alessandra Ambrosio. Unlike paid placements, these moments stem from genuine love for the brand’s design and quality—Bella’s Coconut Goldie Top post, Ambrosio’s Gypsy Bikini—each driving massive visibility.
DigiFist amplified these moments with smart PR and social strategies, turning authentic celeb buzz into brand momentum. The result? A halo effect that’s boosted credibility, accelerated US market growth, and positioned FAE as a go-to for style insiders.
In a world skeptical of paid influence, FAE’s organic celebrity support has made the brand both aspirational and authentic—proof that real recognition is the most powerful kind.
DigiFist: International Digital Marketing Expertise
As FAE sought to transform from a beloved Australian swimwear brand into a global phenomenon, they partnered with DigiFist, an international Shopify Plus agency with locations in Belgium, Istanbul, and UAE. This strategic partnership brought together FAE's exceptional product with DigiFist's digital marketing expertise and global perspective.
Global Perspective, Local Execution
DigiFist's international presence across three strategic locations has provided FAE with valuable insights into different markets and consumer behaviors:
- The Belgium office brings deep understanding of European e-commerce regulations and consumer preferences
- The Istanbul team contributes technical expertise and innovative development solutions
- The UAE location offers insights into luxury markets and high-value consumer segments
This global perspective has been particularly valuable as FAE expanded into new markets, allowing for strategies that balance global brand consistency with local market relevance.
DigiFist x FAE: Scalable Tech Meets Strategic Growth
Shopify Plus Development DigiFist rebuilt FAE’s digital foundation with a high-performance Shopify Plus setup, enabling global scale with:
- Localized storefronts (AU, EU, US)
- Cross-border capabilities (currency, shipping, payments)
- Scalable architecture for product drops & collabs
- Speed-optimized performance and seamless checkout
Performance Marketing Excellence
A data-driven, ROI-focused approach fueled FAE’s growth through:
- High-ROAS paid social & Google Ads
- Precise audience segmentation & retargeting
- Region- and season-specific campaigns
- Conversion-optimized landing pages & CRM flows
Collaborative Partnership
DigiFist worked closely with FAE on strategy, problem-solving, and scaling—acting not just as an agency, but as a true growth partner.
Iconic Collabs Amplified
From the Coachella-ready FAE x Revolve capsule to the bold FAE x Playboy drop, DigiFist delivered full-funnel amplification—elevating launches through PR, social, paid, and influencer strategies.
"What truly sets DigiFist apart, however, is their excellent communication. They are always available to answer questions, provide updates, and ensure that we’re fully satisfied with the progress. Their responsiveness and attention to detail make working with them a seamless experience.
In addition to the website, DigiFist also manages all of our digital marketing efforts, including Facebook ads. They consistently deliver impressive results, maintaining a high return on investment. Their strategic approach to advertising has helped us grow our reach and achieve our business goals. We couldn’t be happier with the work DigiFist has done for us and would highly recommend their services to anyone looking for top-notch web development and digital marketing expertise!"
From a Byron Bay love story to a global swimwear brand, FAE partnered with DigiFist to scale fast. A Shopify Plus rebuild, data-driven marketing, and smart regional targeting drove +84% in sales and +90% new customers. With celeb fans like Bella Hadid and iconic collabs with Revolve and Playboy, FAE became a global must-have—powered by tech, strategy, and storytelling.
"We are incredibly pleased with the website DigiFist built for our brand, FAE. From start to finish, their team demonstrated professionalism, creativity, and a deep understanding of our vision. They created a sleek, user-friendly site that perfectly captures the essence of our brand, and the result is better than we could have imagined!"