Case Study: The Body Shop UAE & KSA

Transforming an Iconic Brand’s Commerce Infrastructure

The Body Shop is one of the world’s most recognized beauty and cosmetics brands, with a strong retail and e-commerce presence across the globe. In the UAE and Saudi Arabia, the brand operates both online and across a vast offline retail network.

The Challenge

The Body Shop’s UAE and KSA operations were previously running on Magento.
Key issues included:

• Complex system maintenance and slower updates.
• Limited scalability for two fast-growing regional markets.
• Disconnected ecosystem between online, apps, ERP, and offline stores.
• Risk of downtime during platform changes — unacceptable for a brand of this scale.

The Body Shop required a modern, unified commerce backbone that could support both digital and offline channels, while being resilient and scalable.

Our Solution

DigiFist executed a complete commerce transformation in just 90 days, migrating The Body Shop UAE & KSA from Magento to Shopify Plus.

Key initiatives delivered:

• Shopify Plus Migration: Two localized websites (UAE and Saudi Arabia) rebuilt for performance, speed, and scalability.
• ERP Integration: Full connection with Odoo ERP, enabling real-time inventory, order management, and fulfillment data flows.
• Mobile Apps Relaunch: iOS and Android apps in both regions relaunched with zero downtime, ensuring uninterrupted customer access.
• Retail Network Alignment: 96 stores in UAE and 140 stores in Saudi Arabia aligned with the new digital commerce infrastructure, unifying brand experience across 236 physical locations.
• Seamless Orchestration: Coordinated execution across multiple teams, systems, and regions — ensuring zero disruption to ongoing operations.

The Impact

• Speed: Faster websites with improved performance and reliable checkout flows.
• Consistency: Unified experience across online stores, mobile apps, and retail locations.
• Scalability: Shopify Plus infrastructure ready to handle growth and peak demand.
• Reliability: Zero downtime during migration and mobile app relaunch.
• Customer Trust: Clearer, simpler shopping journeys increase satisfaction and loyalty.

Why It Matters

For customers in UAE and KSA, the transformation means:

• Faster, frictionless shopping online.
• Apps and websites that are always available and consistent.
• Seamless journeys between online and offline.

For retail and e-commerce leaders, it’s proof that:

• Enterprise-scale migrations can be delivered in 90 days without disruption.
• Customer experience is the ultimate benchmark of success.
• A connected ecosystem across ERP, apps, websites, and stores is now a must-have for loyalty and growth.