An Istanbul-based rug brand curating timeless pieces for distinctive spaces.

Building Woolknot's digital commerce foundation on Shopify.

Woolknot is an Istanbul-based rug brand built around considered selection, timeless design, and the belief that every piece should earn its place.

As Woolknot entered a new chapter with a renewed brand and direct-to-consumer experience, DigiFist was brought in to build the digital commerce foundation behind it.

We developed the new Woolknot storefront on Shopify and connected the platform directly with Nebim V3 through Galantis Connect, creating one connected ecosystem for commerce and operations.

From brand vision to digital experience.

Woolknot needed more than an online catalogue.

The goal was to create a digital experience that translated the brand's design-led approach into commerce: making a broad and detailed rug collection feel curated, accessible, and easy to explore.

The Shopify storefront was built to give customers multiple ways to discover the collection, from room and size to colour, material, style, and individual collections.

The result is an experience that puts the product and visual identity first while keeping the complexity of the underlying catalogue out of the customer's way.

Built on Shopify.

DigiFist built Woolknot's new e-commerce environment on Shopify from the ground up.

The storefront provides Woolknot with a flexible commerce platform that allows the team to manage and develop its digital experience without being constrained by the operational systems running behind it.

Shopify became the customer-facing commerce layer, while the wider business continues to operate through its existing ERP infrastructure.

Connecting Shopify with Nebim V3.

A key part of the project was creating a reliable connection between Shopify and Woolknot's Nebim V3 ERP.

Using Galantis Connect as the integration layer, we connected both systems and created automated flows for products, inventory, customers, orders, and discounts.

Rather than managing Shopify and Nebim as separate environments, the integration allows commerce data to move between both platforms as part of one connected architecture.

Two-way product synchronization.

The Woolknot catalogue contains a wide range of collections, designs, dimensions, materials, and product configurations.

Product information is synchronized between Nebim V3 and Shopify, reducing the need for duplicated product management across separate systems.

This allows operational product data to remain connected with the richer customer-facing presentation built within Shopify.

Real-time inventory.

Accurate availability is essential when the storefront and ERP operate as part of the same retail business.

Inventory synchronization through Galantis Connect keeps Shopify connected with stock information from Nebim V3.

Stock changes can therefore move between the operational environment and the online storefront without relying on manual updates.

Connected customer and order flows.

Customer and order data are also synchronized between Shopify and Nebim V3.

When customers purchase through Woolknot's Shopify storefront, the relevant commerce data flows into the ERP environment where the wider operational processes can continue.

At the same time, the integration keeps Shopify connected with the customer and order information required for a consistent digital experience.

Discounts synchronized across systems.

Discount logic forms another part of the integration between Shopify and Nebim V3.

Discount data can be synchronized between the platforms, allowing commercial rules to remain aligned rather than being maintained independently in multiple systems.

This creates a more reliable foundation for campaigns and promotional activity as Woolknot grows its direct-to-consumer channel.

One connected commerce architecture.

The most important part of the project sits behind the storefront.

Shopify provides Woolknot with a modern and flexible customer experience, while Nebim V3 continues to support the operational side of the business.

Galantis Connect connects both worlds.

Products, inventory, customers, orders, and discounts move between Shopify and Nebim V3 through a two-way integration, reducing manual processes and keeping both platforms aligned.

The result.

Woolknot now has a digital commerce foundation built for the next stage of the brand.

Customers experience a considered, design-led Shopify storefront built around product discovery and the Woolknot identity.

Behind it sits a connected operational architecture powered by Shopify, Nebim V3, and Galantis Connect.

The result is more than a new website: it is a commerce ecosystem designed to give Woolknot the flexibility to grow its direct-to-consumer business without disconnecting digital commerce from the systems that power the company behind the scenes.